Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries.
Here’s one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith!
Time travel on The Man’s conveyor belt. There’s an idea that’s well outside the box.
The Lady Doesn’t Take It Neat
Today, single malt whisky is growing more popular with women. In fact, more women single malt drinkers agree that “The Glenlivet is lighter and sweeter than most single malts” and that its quality, availability, and specific flavors set it apart from the others.
The Glenlivet’s female consumption is rising (from 25% in CY19 to 28% in CY20 YTD) and consideration for the brand overall is also increasing among females.
With data like this, it was time for CPB London to make a powerful new commercial directed at powerful women. Here it is…
There is a lot to like in these two commercials.
I like the dropping of the ice cube into the sacred single malt followed by the shattering of the glass ceiling. That’s a nice touch.