The American flag has been through several iterations from the 18th century on. It will be altered again one day, possibly with the addition of two stars for the District of Columbia and Puerto Rico. What no one saw coming was the removal of 29 stars from the flag by the Human Rights Campaign—the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization. The Human Rights …
Willie Nelson Wears Sketchers, And It’s Perfectly Legal
Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson's dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. https://youtu.be/yLniw4PvLj8 “Willie Nelson is an American icon whose appeal knows no boundaries and a perfect fit for our new global …
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Travelers to Texas Get Salty In New Travel and Tourism Campaign
Whatever you're interested in, there's plenty to go around in Texas, and this fact of life helps to create an environment where Texans are naturally welcoming, fun, and generous people. Visitors to the state, on the other hand, may bring their neuroses and attitudes with them. To inquiring minds, they may even say, "This is our trip to Texas. Go get your own." https://youtu.be/arubjSzZ5mg “Texas offers …
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Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. Sin importar quién gane el partido de hoy, el aguacate producido en Michoacán es …
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Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory)
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super Bowl advertising. Is it worth all the money to pay the celebrities to appear in the ads, the ad …
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Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone
T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand's campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand's press release, Dolly and Miley are fighting the good 5G fight. All because T-Mobile believes that no 5G phone should be trapped on a limited 5G network. "So many …
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Doja Cat Rocks The Bell
This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem "Celebrity Skin" by Hole. The new song features lyrics reworked in partnership with Courtney Love. https://youtu.be/_9JLZajQ8zQ Set to air during the fourth quarter, "The Grande Escape'' is an epic story of liberation from conformity, according to the brand's press …
Dotdash Meredith Stops the Presses, Opts for Digital-Only Product
Popular magazines are disappearing. Is it because they're too expensive to produce and distribute? When compared to the digital models, of course, magazines are easily seen as costly media relics from another century. But the comparison of websites to print is not apples-to-apples. Not by a long stretch. You look through a magazine at your leisure. And how does your reading behavior change online? Online, …
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