T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand’s campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks.
According to the brand’s press release, Dolly and Miley are fighting the good 5G fight. All because T-Mobile believes that no 5G phone should be trapped on a limited 5G network.
“So many consumers aren’t experiencing their 5G phone’s full potential because they’re trapped on limited 5G networks. It’s like getting a flashy sports car and only being able to drive it in a cul-de-sac,” said Mike Sievert, CEO at T-Mobile. How high-minded!
“I’m grateful to help T-Mobile bring awareness to this modern tragedy,” said Dolly Parton. “It’s hard to shine like a diamond on a rhinestone network, and we just want these 5G phones to shine on the nation’s largest, fastest 5G network.”
“When Aunt Dolly asked me to team up with her and T-Mobile, I was excited to use my voice to enhance this message,” said Miley Cyrus. “I’m also thrilled to call T-Mobile a friend and partner of The Happy Hippie Foundation, as they join our mission to fight injustice particularly facing the homeless youth here in Los Angeles, home to the Super Bowl this year.”
Today marks the first time that a godmother and goddaughter duo will appear in a Super Bowl commercial together.