When you’re out and about, do you see people primping for the camera? You don’t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is a drag. Why be real when you can add makeup, hair, and lighting?
Even moms are faking it, for real, according to this tasteless commercial from Cricket Wireless.
Digital Body Modifications…A Sickening Trend
By the age of 13, 80% of girls distort the way they look online. According to The Drum, Dove and its long-term ad agency Ogilvy are fighting back against unrealistic beauty standards.
‘Reverse Selfie’ features a young girl locked into the artificial world of social media. We are introduced to her in the form of a highly edited photograph, that she has posted with the caption ’my new look’.
Girls and Self-Respect, They Must Go Everywhere Together
“Reverse Selfie is an evolution of an existing strategy we started 15 years ago,” explains Jo Bacon, global lead at WPP. “We want to tackle modern societal issues around detoxifying beauty – recognizing that it’s not just the beauty industry setting the high beauty standards, but children themselves.”
“From now on, you’ll see a more constant activist stream to try and empower women and girls,” promises Bacon. “We’ve always been activists, but this will massively accelerate moving forwards. This is about creating movements and empowering girls and women to take a stand and have their own voice against it, as opposed to us just coming in and shining a light on,” she contends.