Adpulp
Advertising News and Know-How
In 2020 and 2021, agencies will shed 52,000 jobs, according to Jay Pattisall, an analyst with Forrester. Half the jobs will not return, he predicts. Forrester also predicts that advertising spending in the United States would decline by 25 percent this year and would not recover until 2023. Is this a solid read? No one has a crystal ball, just loads of data, and anecdotal evidence. As teams shrink in size, the …
Continue Reading about The Hard Reset Begets The Big Shrinkage →
These outdoor ads are great. For one, they're legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There's no logo to make bigger. By taking an intelligent minimalist approach, there's room in the campaign for the customer to "do the math." Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the creative features …
Continue Reading about McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works) →
Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the Christmas tree. On the back of each ornament is a story about the featured animal and a …
Continue Reading about These New Holiday Ornaments from Colle McVoy Are Not Like Other Ornaments →
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation's largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers on YouTube. SUBWAY Restaurants is on TV every day, but the …
Continue Reading about Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? →
Students need a break today, and not at McDonald's. The financial burdens that come with tuition, textbooks, room and board, laptops and mobile phones, clothes, etc. can be overwhelming. Plus, there's all the coursework, reading, writing, and attending class to do, on top of family and work obligations. Making sure you have all the software you need is yet another pressure. For those studying design or entering a …
Continue Reading about Learning To Use the Software You Need on the Job Is High-Value Education →
Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, Chairman of the Design Museum said, “The purpose of the …
Continue Reading about Leo Burnett/London Helps To Elevate Role of Design in Society →
A new ad campaign from DeVito Verdi for Boston’s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. The TV and print ads play off the restaurant's baked, fried and smoked menu items. "Baked" and "smoked" makes sense. "Fried" is something that happens when you drink too much, work too much, and so on. The “Welcome to Legal” effort also includes dispensing free clam chowder from Legal …
Continue Reading about Legal Sea Foods Is A Safe Harbor for Wayward Stoners →
People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain't on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling Rainwater, Sway Water and Waterloo Sparkling Water …
Continue Reading about Open Up Twelve Or More Ounces of Yee-Haw →
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