Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at home order on March 23, 2020, Chaco moved …
To Survive the Adpocalypse, Run All the Scenarios and Act with Humility
People who make advertising their profession are often optimistic and idealistic. I think this is a great way to be, as long as it doesn't cloud your vision. There is a time for optimism and a time for realistic assessments of reality. And pandemic or no, clouded thinking mixed with delusions of grandeur are bad for business. Gartner Suggests Holistic Planning Here's a dose of clear thinking from my friend …
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Two COVID-19 Responses, One Good
People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are "sheltering in place." It's a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they're willing to use for the public good. “Coca-Cola Philippines has decided that all commercial advertising of Coca-Cola and …
Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities
Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it's a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for Majority of America's Workers Over the weekend, The New York Times' editorial board published a tough piece of …
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She Walks In Beauty, Like the Night
It's hard to see details in the dark. But it's not as hard when you're equipped with the discreet low-light capabilities of Leica SL camera using M lenses. https://youtu.be/4uKAo22ppIU Shots spoke to director Barney Cokeliss about his evocative nocturnal journey set to Lord Byron’s "She Walks in Beauty," and scored by Finnish composer, Anné Kulonen. We shot in nine locations (New York, LA, New Orleans, …
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Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube?
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation's largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers on YouTube. SUBWAY Restaurants is on TV every day, but the …
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How’s The Job Search Going?
When you're in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, "Hey, have you tried Indeed?" For the job seeker, it's the kind of question that can make one want to sink deep into a tub. https://youtu.be/MSbE6kFT_Go "Yes, thanks friend. My resume is on Indeed and I have email alerts all set up, so all the awesome jobs I might want are …
Media Expert, Simon Peel, Helps Get Adidas on the Right Page
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …
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