Advertising News and Know-How
Why go shopping for a new car when your new car is already looking for you? Sure, you could drive through heavy traffic to car lots next to the interstate and then wander their lots hoping to avoid any salespeople. Or you could let the data hook you up. What data? Your data? Facebook, your phone, and Cars.com all know what car you drive now and what kind of cars you want to drive tomorrow. So, let the data (and …
Continue Reading about In A Frictionless World, Your New Car Will Find You →
WPP's CEO, Mark Read, calls the shots. Given that he leads the world's largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent questions recently. Read's replies are clearly worthy of some consideration …
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For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand's messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering "spray-and-pray" tactics on the shelf. That's the promise. What about the reality? To develop data-driven …
Continue Reading about Data Is A Promise and In This New Campaign, It’s Also the Hook →
If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people. You will also see overt shaming of every sort. Fox News shames "the woke left" for tainting capitalism with its soft hammers. CNN and MSNBC, on the other hand, are busy "investigating" why anyone would dare to leave their homes (and their …
Continue Reading about Google and Budweiser Are Optimistic About Good Times Ahead. Are You? →
In this new episode of Ad Chatter, the podcast from Adpulp.com, Dan Goldgeier and David Burn chatter about Georgia's voter suppression laws and how big brands based in Atlanta like Coca-Cola and Delta are mostly "virtual signaling" in response. Dan and David also discuss three new campaigns from Nissan, Tide, and Key Bank. The New Nissan https://youtu.be/9kdVkUta8TI Bold Cold …
America's leading underwear brand offers a more generous 'package' for one's package. A laundry detergent brand deepens its commitment to more sustainability. A bank gives its customers someone to talk to (about big financial decisions). Now, how do three of the best ad agencies in the land address these news flashes? Let's look and listen. Achieving Ball-ance with Hans Actor Tony Cavalero plays the role of Hans …
Continue Reading about New Work from Martin, Fallon, and Saatchi & Saatchi →
Right now, countless Mom-and-Pop companies and local independent businesses that are crucial to the cultural fabric of L.A. are scrambling for survival. Businesses like Rhythms of the Village, an African cultural center in Altadena that has been enriching the local community with a focus on African culture and education for over a decade. How can advertising help? That's the question that Battery, the Los …
As a member of the Epica Press Club, Adpulp.com is honored to bring you this interview with Wunderman Thompson London’s Head of New Business, Charlie Martyn. He discusses the challenges and highlights of his job with Epica's Mark Tungate. How would you define your role? Is it simply about getting business into the agency, or is it more nuanced than that? It may be the widest-spanning job in the agency, to be …
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