Why go shopping for a new car when your new car is already looking for you? Sure, you could drive through heavy traffic to car lots next to the interstate and then wander their lots hoping to avoid any salespeople. Or you could let the data hook you up.
What data? Your data? Facebook, your phone, and Cars.com all know what car you drive now and what kind of cars you want to drive tomorrow. So, let the data (and the geeks who make mountains of money with it) guide you.
“Cars.com has been creating car chemistry for nearly 25 years, and we’ve learned it’s both art and science that creates a lasting connection between Americans and their cars,” said Brooke Skinner Ricketts, chief experience officer at Cars.com.
“We’ve seen car buying and selling transform toward virtual first at an incredible pace in the last year,” Skinner Ricketts said.
Cars.com’s digital-first capabilities allow consumers to connect with local dealers through live video and online chat, experience the sights and sounds of a virtual test drive and even select from millions of vehicles available for contactless, local home delivery.
These two commercials somehow make room for deep thoughts while driving traffic to Cars.com. That’s not an easy task to pull off. A lesser campaign would have tried to explain the power of artificial intelligence to disinterested viewers. This campaign moves in a different direction. In this instance, the AI, a.k.a. data science, remains mysterious.