At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient […]
Influencers Tell One Story – Their Own
Editor’s Note: This is a guest post written by Eric Alt and provided by Epica Press Club. The words are nails on a chalkboard: “It writes itself.” A phrase frequently punctuated with a laugh, the free and easy chuckle of someone who doesn’t have to go and do the writing. Someone who is content to […]
Traffic Managers Love Processes That Keep The Flow Alive
Editor’s note: The following article was generously provided to Adpulp.com by Epica Press Club. They may not have the starry status of the creative folk you see on juries or on stage at advertising festivals, but without heads of traffic and the managers who work for them, large organizations would malfunction. As their title suggests, traffic […]
Great Account Directors Make The Business Better
Editor’s note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky […]
