If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people.
You will also see overt shaming of every sort. Fox News shames “the woke left” for tainting capitalism with its soft hammers. CNN and MSNBC, on the other hand, are busy “investigating” why anyone would dare to leave their homes (and their large screens).
In this chilly media vacuum, brands are stepping in to warm things up. Google, for one, is dragging the cursor over “quarantine” and helping people to imagine a better day.
Google is also saying: Search “covid vaccine” to get the facts →
It’s Time for Shots, Followed by Sports, Parties, and Beer
Budweiser, the Anheuser-Busch Foundation, the Ad Council, and COVID Collaborative are also promoting COVID-19 vaccine awareness and education. As a key collaborator in the historic COVID-19 Vaccine Education Initiative, Budweiser’s new film highlights joyful shared moments over a beer and the value we place on in-person connection, which many people have not experienced during the pandemic.
By helping to raise awareness for COVID-19 vaccines, Budweiser hopes that the promise of getting back together again with family and friends will help inspire people to seek out information and further educate themselves on the COVID-19 vaccines.
The film is set to the song “I’ll Be Seeing You” performed by Jimmy Durante, with an uplifting message in its end card stating “Good times are coming. Now we have a shot.” Viewers are then directed to the “It’s Up To You” website, GetVaccineAnswers.org, for additional resources and information regarding COVID-19 vaccines.
Monica Rustgi, VP of Marketing at Budweiser, said, “The country is at a critical moment in its recovery – and as America’s most iconic beer, we’re not only committed to playing our part in the recovery, we are uniquely positioned to use our influence to remind people how close we are to being able to celebrate together, thanks to these vaccines. If the film inspires anyone who is on the fence to go ahead and get a vaccine, then we’ve done our job.