At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand's new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for onsite fashion makeovers. Assisted by professional stylists, makeover participants …
From Ireland to South Carolina in 1817: Eight Hogsheads of Porter
I love to see brand marketers look inside their own company for inspiration. And when you happen to be an iconic brewer like Guinness, the riches to be found there are endless. https://youtu.be/o0xcLRv2mbA Let's learn more about malted barley from the masters of the art... https://youtu.be/cMq-NA3-YWo “Two things have always been at the heart of the Guinness brand since our founding in 1759: brewing great …
Continue Reading about From Ireland to South Carolina in 1817: Eight Hogsheads of Porter →
It’s Beautiful, Something of the Moon Is In the Glass
Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It's not a lager, it's Scotch whisky. Watch as these friends try Laphroaig for the first time. https://youtu.be/2qlAQg4aY3c If Laphroaig was a scared and sterile little brand, instead of a bold whisky from the early 19th century, …
Continue Reading about It’s Beautiful, Something of the Moon Is In the Glass →
Behind Every Southwest Seat Is A Person With A Story
When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. https://youtu.be/ahaOB_HFEO0 The spot also makes an incredible point—we connect with people's stories, and by extension brand stories. It's not their name or …
Continue Reading about Behind Every Southwest Seat Is A Person With A Story →
Make This Life Free And Beautiful With A Vacation to Jackson Hole
"We have lost our way. Machinery that gives abundance has left us in want." -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial appeal to skiers and other travellers? Let's …
Continue Reading about Make This Life Free And Beautiful With A Vacation to Jackson Hole →
Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane
Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto restaurant, La Banane. https://youtu.be/TRrBQc0e7R8 Cadillac …
From Shiner Bock To A Good Story
Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress... Let's look at some new beer commercials... https://youtu.be/BKPNBDcoLDs https://youtu.be/Hob4cmuPKfU The old-timey quality of these spots is different enough to be interesting. What I really like is the copy. Back in the '70s there were people in Austin who liked music and …
Minnesota Wild Fans Claim Their Ice
Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. https://youtu.be/bRWOEqTLUVI The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a new campaign for their upcoming season, aimed at …
Continue Reading about Minnesota Wild Fans Claim Their Ice →