Price promotions are some of the worst assignments in advertising. That's the rap, but it's a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR's "Dollar Menu." https://youtu.be/Mhcj3sOdckg https://youtu.be/fLa4miaiXIA "At Taco Bell, the dollar gets you access to more." There are few places where this line would be believable, but Taco Bell is one of the places where …
Continue Reading about The Answer to Taco Bell’s Dollar Menu Is, “Yes” →