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Football Is Back (To the Delight and Disgust of Millions of Americans)

"Football is a microcosm of America." LaDainian Tomlinson said so, and he's right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football's territory is highly contested, and this constant striving and insecurity is a mirror into the American soul. So no, it's not just a game. Pride and identity are all tightly wrapped up in …

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The Good News Is Lincoln Tech’s Graduates Fix Things

Americans (with technical training) fix things. Which is good, because Americans with no good sense break things. Let's take a look at this new 60-second commercial from one of the nation’s leading specialized technical training educators. https://youtu.be/mj1ZCCGg4p0 The spot, created by the New York advertising agency DeVito/Verdi, assures viewers that once again it will be America’s skilled workers who …

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Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag

Are you hungry for some ad snacks? You've come to the right place. Animation Is Having A Moment Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, New Jersey, and …

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Project Pandora’s Box: Apple’s Cheeky Take on Working From Home

Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. https://youtu.be/6_pru8U2RmM When the unreasonable boss-lady chirps her unreasonable requests, the young worker, Bridget, is not daunted. Oh no. Bridget cheers on …

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The Hard Reset Begets The Big Shrinkage

In 2020 and 2021, agencies will shed 52,000 jobs, according to Jay Pattisall, an analyst with Forrester. Half the jobs will not return, he predicts. Forrester also predicts that advertising spending in the United States would decline by 25 percent this year and would not recover until 2023. Is this a solid read? No one has a crystal ball, just loads of data, and anecdotal evidence. As teams shrink in size, the …

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Arts and Entertainment Workers Struggle To Secure Unemployment Benefits

Each day there are more reports of agency layoffs in the face of reduced client spending. What about everyone else involved in the making of advertising? What's the situation on the ground for people outside the agency walls—the freelance writers, musicians, directors, editors, actors et al? How are they holding things together? "Freelancers are experiencing the greatest financial crisis in modern history. With …

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Wieden+Kennedy Isn’t Used To Vulnerability or Criticism, But Here’s A Chance to Learn

Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald's, and KFC. A Negotiated Settlement “We negotiated …

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Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen

Pro sports are back. Baseball, football, and basketball are all lining it up. Along with racing, golf, tennis, et al. Athletes need the competition, and fans need something to distract them from the daily ravages of the pandemic and consequent economic fallouts. The teams and leagues also need TV revenue. On June 4, the NBA's Board of Governors approved a competitive format for the comeback of the 2019-20 …

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Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is

Major League Baseball's shortened season, with no fans in the stands, begins this week. But, not in Canada. https://youtu.be/1HMfyR-hcnw Nevertheless, the game must go on. https://youtu.be/Tzfz81sowEE And the beers must be served. https://youtu.be/7-8MjrjVLCA With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to …

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