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Advertising News and Know-How
Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. https://youtu.be/6_pru8U2RmM When the unreasonable boss-lady chirps her unreasonable requests, the young worker, Bridget, is not daunted. Oh no. Bridget cheers on …
Continue Reading about Project Pandora’s Box: Apple’s Cheeky Take on Working From Home →
In 2020 and 2021, agencies will shed 52,000 jobs, according to Jay Pattisall, an analyst with Forrester. Half the jobs will not return, he predicts. Forrester also predicts that advertising spending in the United States would decline by 25 percent this year and would not recover until 2023. Is this a solid read? No one has a crystal ball, just loads of data, and anecdotal evidence. As teams shrink in size, the …
Continue Reading about The Hard Reset Begets The Big Shrinkage →
Have you recently had the sensation sitting at your desk and seeing images of your friends and family enjoying themselves on a maskless summer vacation? I have, and I expect you have too. It's an odd sensation because I am happy for my friends and family while simultaneously questioning the safety of vacation or travel. Come On America... I like the copy in this Kia commercial. At the same time, the impulse to …
Each day there are more reports of agency layoffs in the face of reduced client spending. What about everyone else involved in the making of advertising? What's the situation on the ground for people outside the agency walls—the freelance writers, musicians, directors, editors, actors et al? How are they holding things together? "Freelancers are experiencing the greatest financial crisis in modern history. With …
Continue Reading about Arts and Entertainment Workers Struggle To Secure Unemployment Benefits →
Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald's, and KFC. A Negotiated Settlement “We negotiated …
Pro sports are back. Baseball, football, and basketball are all lining it up. Along with racing, golf, tennis, et al. Athletes need the competition, and fans need something to distract them from the daily ravages of the pandemic and consequent economic fallouts. The teams and leagues also need TV revenue. On June 4, the NBA's Board of Governors approved a competitive format for the comeback of the 2019-20 …
Continue Reading about Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen →
Major League Baseball's shortened season, with no fans in the stands, begins this week. But, not in Canada. https://youtu.be/1HMfyR-hcnw Nevertheless, the game must go on. https://youtu.be/Tzfz81sowEE And the beers must be served. https://youtu.be/7-8MjrjVLCA With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to …
Continue Reading about Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is →
The economic disaster that unfolds every day in America is wiping companies and some industries away. At the same time, other industries are thriving. There's always a winner. Jennifer Alsever, writing on Medium, points to several of the current winners. For example, backyard pools are en fuego, right now. One maker, Blue Wave, is experiencing historic sales. According to Alsever, the company often gets more …
Continue Reading about People with Money are Making Summer Fun with A New Pool, RV, or Boat →
