Are you hungry for some ad snacks? You’ve come to the right place.
Animation Is Having A Moment
Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, New Jersey, and Texas.
The campaign to support the product launch, “Chateau Wherever You Go,” was created with the help of the winery’s lead agency, Team One, a communications agency for premium brands.
“We wanted to create innovative, modern packaging to appeal to consumers looking for convenience and smaller serving options, while still delivering high-quality wines,” explains Francis Perrin, Ste Michelle Wine Estates CMO.
Double Take: Team One’s Positioning Statement
Team One also works with Lexus, JW Marriott, and other high-end consumer brands. In fact, the agency has staked its claim here. This is part of what it says on the agency’s website:
The next generation of affluents is here. And they’re seeing their world through different eyes. They value significance over status. They aspire to worth over wealth. And they seek brands that don’t just serve them, but also inspire them.
This is the single reason Team One was created: to help brands build relationships of worth with affluent customers. Understand them more deeply. Target them more precisely. And be at the leading edge of how they travel the digital world.
Did you choke on that? Gran some water and let’s get back to business. I wonder if Ste Michelle Wine Estates is “inspiring” wine drinkers to drink “significant” wine from aluminum vessels? If so, that’s “worth” something.
For Peanuts’ Sake (Team One Wouldn’t Touch This)
In other news, no fans in Major League Baseball stadiums is painful. It hurts the game, the players, and all the vendors inside and outside the ballpark. The National Peanut Board is picking up the cause and asking that we buy peanuts anyway.
“Who wants peanuts?”
When You Need Wine and Peanuts, RIGHT NOW
The Richards Group and Lucky Post know how to satisfy cravings.
If you are thirsty for some power under the hood, so you can get from Point A to Point B as fast as possible (and buy some wine and peanuts to take home), RAM’s new TRX could be the truck for you.
While the “idea” for this RAM spot is far from new, the photography is compelling.
The Unifying Thread
There is one other key element that unifies these spots: There are no human beings anywhere on camera. Concepting and creating commercials during the pandemic adds one more limitation to an already challenging task.
Due to the degree of difficulty, and perhaps a lack of imagination, we are seeing lots of slide shows passing as commercials. Slide shows are like Zoom videos—the production quality isn’t there and that’s not positive for brands.