Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass.
To combat this growing global issue, Saucony and its agency Doner created “The Marathumb Challenge,” a six-week challenge that helps people measure the distance they scroll, and pits that data point against the distance they move each week.
When a person moves further than they scroll, rewards in the form of exclusive Saucony branded merchandise become available.
The Marathumb Challenge begins on January 22, which is also the launch date of the Saucony Ride 17 running shoe.
Kathryn Pratt, Chief Marketing Officer at Saucony, said, “The Marathumb Challenge is intended to help us all make small changes in our daily lives which will have a significant impact on both mind and body.”
“People know they should scroll less and move more,” said Colin Jeffery, Chief Creative Officer at Doner. “They just need a push, a challenge, and a little incentive.”
In related news, last year Saucony pioneered a new Name, Image, and Likeness deal with students at Galen College of Nursing, calling the nurses the ultimate endurance athletes.
The Saucony Shoe Manufacturing Company was founded in 1898 in Kutztown, Pennsylvania. The company took its name from Saucony Creek, which flows next to its original factory.