Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous Sensory Meridian Response-like techniques. In other words, the commercial induces tingling sensations by encouraging drinkers to reconnect with nature through …
Helping Mister Rogers’ Neighborhood Heal
Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh's Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality in America. The gravity of the situation leads one to ask, "What can I do?" Alex DiBucci and …
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1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks
1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction and curation, the 1800 Seconds music platform produced a 30-minute …
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Bourbon Lovers Know to Look for the Mark of the Maker
A bottle of Maker's is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand's holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. https://youtu.be/VU5yZfvqhAk The new work invites fans to discover how Maker’s Mark is crafted at its national landmark distillery in Loretto, Ky. This …
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What Does Your Little Rocket Man Want for Christmas This Year?
This year’s Christmas campaign for UK department store John Lewis & Partners is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happened to be Sir Elton John. https://youtu.be/mNbSgMEZ_Tw My gift is my song and this one's for you. Agency: adam&eveDDB ...So excuse me forgetting But these things I do See I've forgotten …
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Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours!
The Big Lebowski is a cult film from the Coen brothers that's arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest's original outdoor brands, is the lucky beneficiary of the film's evergreen nature. Why? The Westerly, dude, that's why! Jeff Bridges wore his own clothes for this role, and though there were two sweaters handknitted as backups, he preferred wearing his …
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Anna Kendrick Expects Better
When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, through the Hilton Honors app or through other official Hilton …
What Did You Learn Today?
When I was a boy, my grandpa would ask me the same question over and over. "What did you learn in school today?" The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most from my teachers. Today, I ask myself, "What did I learn today?" Did I learn to be a better writer, a better advertising …