I call Adpulp, "The Chronicle of Bright Ideas," because I'm a collector and admirer of smart thinking and elegant doing. After a long week with my head inside a strategy deck, I'm now choosing to unwind on Saturday morning by reflecting more deeply on three articles in my queue. 1- "Brand First" Is the Wrong Position Steve Bryant is a storytelling weirdo at Article Group. He makes a great point about the …
Canvas Shoes Are A Canvas for Creative Expression
I like when brands act as canvases for their customers to make meaning. To me, that's how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign - Waffleheads - a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These men and women are more than brand advocates or influencers—these …
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Never In Stock: Will Mass Customization One Day Gain Mass Appeal?
What's in it for me? That's the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit …
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Choose Go with Conoco
Petroleum is an everyday product that we all know causes harm to the environment. Nevertheless, we have people to see and places to be. As an advertising category, gasoline is not known for exceptional humor, wit, and creative taste, which makes the following "fast fantasy" spots for Conoco all the more entertaining. The humor here is absurdist, but appealing. The punchline is also totally connected to …
Traffic Managers Love Processes That Keep The Flow Alive
Editor’s note: The following article was generously provided to Adpulp.com by Epica Press Club. They may not have the starry status of the creative folk you see on juries or on stage at advertising festivals, but without heads of traffic and the managers who work for them, large organizations would malfunction. As their title suggests, traffic managers ensure the smooth running of the operation. We …
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Mercedez-Benz Is Making the Driving Experience Better for All Miamians
Generosity. It's what's missing from too many interpersonal relationships today, and it's missing from our relationships to brands. Therefore, there's opportunity in generosity. Playing in the brand utility sandbox, cross-cultural creative agency the community came up with Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. …
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Be the Star of Your Own Story with Coca-Cola and Marvel Cinematic Universe
Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing to do whatever it takes (to see a movie with her friends). She misses the bus, …
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The Need for “Better, Faster, and Cheaper” Content Continues Unabated
Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post shared by Heineken (@heineken) on Jun 1, 2018 at 8:01am PDT …
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