Whether you're headed to a wedding or to an important confrecne call, there's no need to sweat it. As long as you're wearing comfortable footwear from SeaVees, any occasion can be casual. https://youtu.be/gXHfamsXJ1Q https://youtu.be/vM0OHPYawgM https://youtu.be/hzosMdL8DXg ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a …
LATAM Airlines Asks Its Customers to Fly Without Prejudices
Brands are taking stronger and stronger stances today. But is anyone paying attention? IPG's Graphene, the agency created to serve the LATAM Airlines account, wanted to make sure that travelers noticed the airline's support for LGBT+ Pride month. To this end, they applied rainbow colored baggage tags to customer's checked bags, complete with a call for inclusion: "Tags are for baggage, not for …
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The Rising Stars of Texas: Escobar, Oliver, Olson, Hegar, Valenzuela, Kulkarni & Partners
Texans are people with great stories to tell plus the time and skill to tell them well. It's one of the things that I love most about the state. In the political storytelling arena, some of the stories being told by Democratic officeholders and candidates for office are powerful personal stories of struggle and redemption. Julie Oliver for #TX25 Let's hear from healthcare advocate Julie Oliver, who is running …
Tame Beer Drinkers Asked to Return to the Wild with Rainier
Once upon a time in Pacific Northwest advertising, an anthropomorphic creature known as Wild Rainier roamed the deep woods around Seattle. In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool and go outside. Seattle agency, DNA, is now re-encouraging the region's urban citizens to get in touch with the Earth, and with …
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It’s Not Stock, It’s Shutterstock (Which Means, It Is Stock)
Stock images are hard to "own." That's because anyone can buy them and render your singular look obsolete in a few keystrokes. Nevertheless, creative teams are tasked with tight production schedules and shallow budgets, which forces their mouse hands. There's Stock, And There's Shutterstock Shutterstock claims to know that "creative professionals are busy, but they never let their standards slip." Seems like …
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Entertainment Writers Do Battle with Savages in Suits
Fade in. The writer's room is oddly clean, bright, and empty. There's a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story's fire. In a city and in an industry that manufactures dreams, you'd think that writers would rule. Writers, despite all their magical powers to make things, do not rule. The studios …
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Common Problems Call for Comprehensive Solutions
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter & Gamble and Unilever are members of the Global Alliance …
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Heads Up, Here Comes Uncommon Path from REI
The great outdoors is where we go to face the elements and welcome the grandeur of nature into our lives. If we are fortunate, we return with stories that nourish us for years to come. “You have to leave the city of your comfort and go into the wilderness of your intuition. What you'll discover will be wonderful.' What you'll discover is yourself." -Alan Alda Escaping the city or suburban sprawl, even for the …
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