I'm not in Austin for South By this year. But there are plenty of people to take my place. Last year, 12,651 people registered for the Music category; 6,675 people registered for Film; and 9,051 registered for the Interactive portion. This year, though, spokesperson Elizabeth Derczo says Interactive is expected to beat out Music. It's kind of fun to see the local TV coverage. It's quite a bit different than the geek …
Today In Twitterverse: An App for Brand Managers
I just became aware of CoTweet, a new service that seeks to help companies manage their Twitter account across several internal users. It's interesting to see new companies emerge on Twitter's two-year old backbone. …
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Would Obama Eat His Fingers?
Barack Obama is a skinny dude, and a bit of a health nut from what I hear, so I'm not sure this new German frozen food will appear on the White House menu. Der Spiegel has more: We noticed that American products and the American way of eating are trendy at the moment," Judith Witting, sales manager for Sprehe, told SPIEGEL ONLINE. "Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) …
Live from SXSW c/o BlogTalkRadio and PepsiCo
BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings. Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer. John Bell of Ogilvy notes, "while other brands will spend their energy creating Flash-based games around their products, PepsiCo tries to …
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“It’s All Here” Is The Perfect Staycation Mantra
Connelly Partners in Boston launches a new advertising campaign for the Massachusetts Office of Travel & Tourism today. The campaign repurposed video from last year's campaign in the spirit of cost efficiency. Set to Brian Setzer's music, the newly animated spots help define the energy of the state. Over 21 million domestic and international travelers visited Massachusetts in 2007 and spent over $15.1 billion, …
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Visa Goes Swimming With Lee Clow
Barbara Lippert of Adweek likes the new Visa spot from TBWA. "When was the last time you went to the aquarium ... on a Tuesday ... with your daughter?" It's clear we're dealing with a new economic reality -- no more jetting off on the spur of the moment to exotic places where they don't take American Express. Now, we dream of time out with our families, and the freedom to take time off from (or forget about being out …
Guest Post: Twitter’s Offline Cousin
by Daniel Timothy Wood Connecting with someone under 30 these days can often require a text message--that odd, 160 character, acronym laden, Japanese schoolgirl phenomenon that you thought bypassed North America in the 90s. It actually only bypassed your generation...if you're over 35. Today text messaging is more than kids passing digital notes in class. The medium has evolved into a sophisticated conduit to send …
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Bogusky, Boulder & Bikes
Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, …