Do you pay for any/some/all of the content you consume online? There's no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and a sustainable monthly operating budget that will pay for two or more Emerging Voices feature …
Early Voting In Texas’ Runoff Elections Starts Monday
Early voting in Texas' runoff elections begins Monday, June 29. As a resident of Travis County, I will request the Democratic Party ballot and then vote in six runoffs. One of the runoff contenders is Chrysta Castañeda for Texas Railroad Commissioner. This is one of the most important statewide offices in Texas. I support Castañeda because she will bring the proper background and point-of-view to the …
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More than 100 Companies Stop Advertising on Facebook (Sort Of)
Hit pause on hate. That's the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping Giants, assert that the social-media …
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Reflections In the American Mirror: Baseball, Race, and Pancake Mix
Major League Baseball will be back soon. A second spring training will begin next week, with opening day in late July. Is this an encouraging sign or a desperate plea to return to a normal that just isn't there? Time will tell. Meanwhile, here in Texas, we're experiencing a surge of COVID-19 cases, and the Republican governor is finally starting to make sensible sounds from his mouth. As a resident of Austin, …
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Another Group of Pissed Off Republicans Is Busy Ripping Presidential Flesh
The Lincoln Project has been hitting Don Trump hard. But there's another attack group of former and current Republicans doing damage to Don. Republican Voters Against Trump is amplifying the voices of the millions of Republicans, former Republicans, and conservatives who simply cannot support Donald Trump this November. These people have a great diversity of perspectives and backgrounds. But they’re united in the …
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Commercials And Content Marketing Are Advertising’s Meat & Potatoes
When you make a commercial, you have between 15 and 90 seconds to tell the brand's story and convince people to learn more and to desire more. It's not easy to do, and it's not done all that well all that often. When it is done well, we take notice. Right now, Levi's is getting its commercials on, and I am taking notice. Maybe you are too. https://youtu.be/vBMQekGOLqc Remember spontaneous moments of joy? …
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Mary Wells Lawrence, Ad Legend
Mary Wells Lawrence, 92, is about to be named the new "Lion of St. Mark" by Cannes International Festival of Creativity. She will be honored through the LIONS Live platform on Friday 26 June. Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, were honored with the Lion of St. Mark Award at the 2019 Festival. For what it's worth, the advertising lifetime award has nada to do with Mark …
Finding Opportunity Where It Exists—It’s the Challenge of This Day
Travel and transportation will not be the same anytime soon, or ever again. For instance, will you ride the subway, a bus, or train to work once the ALL CLEAR is given? Or will you find another way? If you're on the "other way" page, you might consider a new electric scooter from Mongoose, the mountain bike manufacturer. With people seeking alternative means of transport, it's a good time for this new product …
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