Mozilla, the not-for-profit behind Firefox, was purpose-built to make the internet what it can be: an open tool for everyone — the powerful and the weak, the right and the left, everyone. Right now, Mozilla is on a mission to unfck the internet. "On an unfcked internet, platforms will create incentives to stop fomenting conflict that traps us in a closed loop of negativity, degrades conversation, and is a breeding …
Make A New Arrangement on Pinterest and Make It Stick
Pinterest wants more makers to make more pins on its visually-rich social media platform. More pins lead to more views and more interest from advertisers. It's a business. Andréa Mallard, the firm's CMO wrote a letter about what's moving her and the brand forward today. These days, by lunchtime, I feel like I’ve felt all the feelings I’ve ever known. From heartbreaking headlines to infuriating soundbites to …
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Reach ExtremeTerrain With Jeep Mods That Rock
Extreme Terrain is a premium sponsor of Adpulp.com Customization, consumer-generated content, testimonial, brand community...they're all present in this new video series from ExtremeTerrain.com. The leader in leader in aftermarket Jeep Wrangler, Gladiator, Toyota Tacoma, and Tundra parts and accessories introduces “Customer Builds,” a new video series with a focus on custom modifications. This first edition …
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How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity
How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it from the pack. One of these companies donates 30% of its advertising space to …
Ad Chatter: Special Edition with Steve Harrison
I recently reviewed Steve Harrison's new book here on Adpulp.com, Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world. In this special edition of Ad Chatter, I talked with Steve a little more about his book. We covered a wide variety of topics, including: Groupthink in the ad industry The difference between the “somewheres” and …
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Dear Young Creatives, You Can Do This. Sincerely, A Young Creative.
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp's patrons on Patreon. Please join us and help pay writers. For anyone struggling with what seems more like a scavenger hunt than a job hunt, I feel you. As a young creative striving to break into advertising as a copywriter during a global pandemic – I’m struggling. I know I am not alone in this, which leads …
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Bee-Two-Bee Is In Need of Some New Buzzy Buzz
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …
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Sunday Sermon: Do Not Play Don’s Game, Or Anyone’s Game (This Isn’t A Game)
Do you have an opinion formed about Joe Biden? Do you also know what Joe Biden stands for? Do you know what Joe Biden will bring to America and Americans in 2021 and beyond? https://youtu.be/MDErYGhV9OM When it comes to his opponent, we don't need to ask. "Make America Great Again" and the new version, "Keep America Great," are the calls to action for people on the far right. What is Joe Biden's call to …
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