For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, why are agencies and clients slow to hire senior creative people? You'd think that the most experienced people, as …
Continue Reading about Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource →