Media literacy is one of the most important factors in our ability to remain free. When news is "fake" and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread use of propaganda in mainstream media today, let's focus on terms. John Silva, Director of Education at The News …
For Better Advertising Conversations, Join Adpulp’s Closed Group on Facebook
The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning to private Slack Channels and closed Facebook Groups. How many do you belong to and …
Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain?
When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company's ads do not annoy the living hell out of them. It's a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements in a 10 hour viewing period, twice what they would have seen in the 1960s? There's too much …
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Romney the Redeemer Is Coming To Heal the GOP; Do the Dems Have An Answer?
Mitt Romney's political capital is ascending rapidly. If he were a stock, not the new Senator from Utah, it would be time to buy. Take a look at who Romney ran against in his Senate race. He didn't run against his Democratic opponent. He ran against Washington, DC, which is code for Don Trump. https://youtu.be/4ePSdAoDGBY Note how Romney frames Utah as the moral high ground, which is a smart move amidst …
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What Does Your Little Rocket Man Want for Christmas This Year?
This year’s Christmas campaign for UK department store John Lewis & Partners is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happened to be Sir Elton John. https://youtu.be/mNbSgMEZ_Tw My gift is my song and this one's for you. Agency: adam&eveDDB ...So excuse me forgetting But these things I do See I've forgotten …
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When You’re Authentically Cowboy, Hipsters Eat You Up
Is there any product more American than denim? Denim is made from cotton, a domestic crop across the South. And denim is worn by blue-collar workers, tech workers and rock stars from coast-to-coast. If Americans have a uniform, it's made from denim. But which cut and which brand is the right one for you? Levi's, Wrangler and Lee all compete for our attention and loyalty. Don't get me started on the …
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Digital Media Installation in Péronne, France Reveals the Brutal Truth of War
100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. https://youtu.be/ZPfmQlVBe2I Liberté, égalité, fraternité! The Face of History To commemorate 100 years since WW1 and help us see into history, Historial de la …
Was Beto O’Rourke Hurt By Ted Cruz’s Attack Ads?
The junior Senator from Texas knows how to frame a topic, debate a topic and win elections. His campaign routinely and successfully portrayed Beto O'Rourke as out of synch in two-steppin' Texas. The following ads were all over the airwaves in the weeks and months running up to Tuesday. https://youtu.be/DOmabxXa2Jg https://youtu.be/PIraxytxIaY https://youtu.be/4l8Q8fSzmos I believe these ads worked …
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