When I worked for BFG Communications, we put hundreds of bands on stage for Camel every year, and it was my job to extend the event marketing opportunity to the web via content capture from the events. We had tons of ideas on how to grow this integrated/relationship marketing loop, and do more for the bands and for the brand's best customers. One of the things I used to push for was the need to provide something …
Two Turntables And A Microphone Not Necessary
Leave it to a musician to show us the infinite possibilities in form, and in marketing. You may have heard, Beck is releasing his new album as sheet music only. That's correct, there will be no disc and no downloadable tracks. And Beck's label for this project isn't a label at all, it's San Francisco publisher, McSweeney's. According to McSweeney's, "Beck’s latest album comes in an almost-forgotten form—20 …
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Content Hoarder, Or Content Sharer?
Why Do You, Or Don't You, Share AdPulp's Content In Your Social Graph? …
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“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK
The changes in today's advertising landscape are dramatic. That's why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like "Native Advertising." What the hell is Native Advertising? Is it David Kennedy's work for American Indian College Fund? No, I don't think it is. Dan Greenberg, CEO of Sharethrough, …
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Measure The Impact of Social Media, Unlock The Massive Opportunity In Online Brand Advertising
Jeff Dachis, CEO of Dachis Group is excited about data. To his mind, data can help brands unlock the potential of social. Furthermore, Dachis believes that authentic social engagement at scale is the pot at the end of the online brand advertising rainbow. The Internet has proven to be the perfect direct response marketing medium, but a wasteland useless to any marketer that cannot sell their product directly …
Maybe Shell Doesn’t Think Social Media Matters All That Much
The Greenpeace-supported fake Shell website has gained a lot of social media traction this past week. By using Shell's logo, among other things, the site comes off as pretty slick and its official-lookingness has a lot of people fooled. The site gives people a chance to create their own "Let's Go" ads like this one: As far as I can tell, Shell's response has been quite limited, leaving this press release as …
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This Works: A “Wildly Stronger” Social Media Marketing Plan And Execution
When he's not on a blogging sabbatical, my friend Bob Hoffman is relentless in his search for just "one major consumer-facing non-native web brand that has been built primarily by web advertising." Even the most ardent supporters of digital advertising are challenged to provide an example. But what if we remove the modifier, "major" from the equation? Will that lead us to an impressive case study? You and Bob be …
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The Brand To The North Is Taking Questions
Canadians are asking questions of McDonald's. "Does your Egg McMuffin use real eggs?" "How is it that Burger King has a veggie burger and McDonald's doesn't?" "Is there beef in your fries?" "We know that there are questions out there, and that there are myths out there," McDonald's Canada chief marketing officer Joel Yashinsky said to The Globe and Mail. "We need to have a conversation with our …
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