On the heels of Oreo's big Super Bowl win during Sunday's Super Bowl #blackout, are we ready to say real time marketing is a new trend? It's a topic NPR's "Talk of the Nation" picked up and ran with today. Oreo's ad team took just five minutes to conceive and produce the ad, according to company spokeswoman Laurie Guzzinati. This was made possible by proximity. Marketing executives from Oreo’s parent company, …
More Thoughts On Social Media Is Bullshit
David already covered the book, but author B.J. Mendelson specifically asked me for my thoughts. I’m happy to oblige. With a title like Social Media Is Bullshit, B.J. Mendelson created a bit of a Rorschach test with his new book. Depending on how you feel about social media, or your role in using it for business, you’ll either love or hate his arguments. But the truth is more complicated than that. …
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For Nike, Outsourcing “The Conversation” Is No Longer The Answer
Who is best equipped to manage the 24-7 needs of social media marketing for global consumer brands? A string of disconnected agencies, or an internal team at the client? It's a question a lot of brand managers may be asking right now. One consumer marketing powerhouse has an answer. Nike's internal social media teams will now manage all online communities from its Beaverton, Oregon headquarters after previously …
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Social Media Marketing Is A Loss Leader For Brands, And A Waste of Resources For Everyone Else
B.J. Mendelson cares. He cares that high profile marketers are making shit up and that small businesses, independent artists and others are being hurt in the process. In his new book, Social Media Is Bullshit, the author makes his anti-case and he names names, pointing to Web luminaries like Seth Godin, Jeff Jarvis, Chris Brogan, Gary Vaynerchuk and others as peddlers of a bill of goods. The Internet …
Facebook Fumbles and Yahoo! Recovers
Mark Zuckerberg knows how to strike a nerve. Which is odd, because striking a chord is how most men and women make a lot of money. Naturally, he stepped over the privacy line again. This time his prize purchase of 2012 -- Instagram for just shy of one billion dollars -- is at risk of being dropped by its users like a one-ton anchor. The new terms of service announced this week allows Instagram the right to …
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To Remain Or Become Relevant, Create Better Brand Experiences
Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a team of illustrators, designers, and animators in one place who were able to …
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Likeable Business Reads Like A “Greatest Hits” For Marketers Seeking Fans
I’ve come across dozens of books that emphasize the popular wisdom regarding building customer relationships, providing excellent service, creating memorable customer experiences, and using social media to connect with people. But if you need a quick overview of the whole shebang, you’d do well to get Dave Kerpen’s new book, Likeable Business: Why Today’s Consumers Demand More And How Leaders Can …
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Nail Biters of the World Unite Around Real Life Space Drama
Austrian daredevil, Felix Baumgartner, successfully jumped from a balloon hovering 128,000 feet above Roswell, New Mexico today. After cartwheeling through the stratosphere for a time, Baumgartner gained control of his trajectory and proceeded to make a safe landing. The nail-biting event aired on live 40 television networks in 50 countries and the live feed was streamed by 130 digital partners on the …
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