The Syrian Civil War and its aftermath is one of the great humanitarian disasters of our time. Since the beginning of the war, millions of Syrian people have fled their homeland. Their escape route has been as tragic as the war itself. More than 4000 Syrian refugees have died while trying to cross the Mediterranean. TBWA\ISTANBUL and international humanitarian aid agency Support to Life are working to …
Multi-Cultural California Ready To Weigh In
On Tuesday, millions of California voters will put a cap on the 2016 primary season. The Golden State's total voter registration now stands at 17,915,053. That's the largest number ever registered heading into a primary election. According to Los Angeles Times, California's voter rolls grew by almost 650,000 in the final six weeks of registration. And three of every four new voters were Democrats. It's not our …
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Trump’s “First Family” Look Is An Image That’s Hard To Beat
There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone's political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump's mastery of "earned" media, but what of his "paid" media approach? Are his ads winners or …
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Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American
Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer's co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s name from processed cheese. https://youtu.be/7c4tZcz9bU8 What are your …
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Much More Than Political Careers at Stake in Israel’s Election
The citizens of Israel are due to vote tomorrow. Will they vote for peacekeepers or hawks? Millions of people around the world are hoping it's a vote* for peace. In the run up to the election, The Parents Circle Families Forum—an organization of Palestinian and Israeli families who have lost a family member to the conflict—have created a powerful new installation with the help of Baumann Ber Rivnay/Saatchi & …
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Three Words Kids Should Never Hear: “Lockdown Drill Complete”
When I grew up, gun violence had yet to rear its ugly head in our schools. Frankly, I can not imagine how scared American kids are to go to school today, to say nothing of the fears of their parents. As the two-year anniversary of the Newtown tragedy on December 14th approaches, Moms Demand Action is ramping up efforts to strengthen membership and raise awareness about the reality of gun violence in …
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Lundergan Grimes Chases McConnell Down The Stretch In Kentucky
It is hard to look away from the tight horse race for Mitch McConnell's Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she's such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? http://youtu.be/Rq8NhMvo0pY Perhaps, a new Courier-Journal/Survey USA Bluegrass poll released Monday that shows McConnell leads Grimes …
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Strong Women Make Better Senators
Women are not pleased with the Republican Party — and with jackass moves like Senate Republicans blocking the equal pay bill, you can see why. We shall soon learn if the GOP will pay dearly for it during the mid-term elections in November. Which brings us to a few key races, and the women vying to win them. First, incumbent Senator Kay Hagan in North Carolina. Here she is speaking out about the need to fund …