Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to "see it to believe it," or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It's a problem that requires new thinking, and new doing. Ogilvy & Mather/New York was up to the task. To get people to try Coke Zero, the agency installed …
Much More Than Political Careers at Stake in Israel’s Election
The citizens of Israel are due to vote tomorrow. Will they vote for peacekeepers or hawks? Millions of people around the world are hoping it's a vote* for peace. In the run up to the election, The Parents Circle Families Forum—an organization of Palestinian and Israeli families who have lost a family member to the conflict—have created a powerful new installation with the help of Baumann Ber Rivnay/Saatchi & …
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Will The Real Experience Designer Please Stand Up?
Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in the majesty of it all. At least until the wight of the meetings crushes you, at which point you could care less what you're …
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Seattle’s Big Ideas Belong On Big Napkins
The world knows about Amazon and Microsoft, but the startup scene in Seattle has also gotten quite a boost from all the talent the big boys are luring to town. As part of the new Bezos Center For Innovation at Seattle’s Museum of History and Industry, several of these startups have gotten a big – oversized, you might say – spotlight thanks to an innovative idea from local agency Copacino + Fujikado. Often, …
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Bud Light To Anchor 4000-Room Party Boat in NYC for Super Bowl XLVIII VIPs
When I worked on the Coors business at Integer back in the day, the brewery provided a lot of perks, primarily in the form of baseball, basketball, hockey and concert tickets. Broncos tickets were above my pay scale at the time. Not surprisingly, the King of Beers plays the perks game at an even higher level. According to NJ.com, Bud Light is leasing the 146,000-ton Norwegian Getaway for Super Bowl …
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Social Gets Some Big Time Face Time @Dreamforce 2013
Heads up SFO. A small city of people are flying in for Dreamforce, the annual user conference put on by Salesforce.com in San Francisco this week. According to reports, some of the Dreamforce badge wearers will be seeking information on how to incorporate social media marketing and social selling into their practice. Others may be looking for a good party to attend. I hear Green Day is performing at a VIP …
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john st. Takes Experiential To A Darker Place
To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get their client's brands noticed. I love how there is no disclaimer at the end of this video, and two "client" videos for further viewing. It makes you wonder if john st. is serious. Although the …
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Levi’s Art Happenings Go Station To Station
Hello Barstow. This hardscrabble town in the California desert is home to Levi's new art project on rails, for the day. Following Barstow, it's on to LA and and then San Francisco, which will wrap up an epic cross-country journey. According to Levi's, Station to Station connects leading figures and underground creators from the worlds of art, music, food, literature, and film for a series of cultural interventions …
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