Today, we must ask ourselves what is the difference between content and a commercial? Some say that content is everything, thus the innards or makings of a commercial. Though technically that is true, I don't define content that way. In a marketing context, content is the long-form narrative thread that customers connect with because it is enriching to do so. Here, let's use Expedia's "Find Yours" campaign …
Continue Reading about Find Your Way To Tolerance And Other Wonderful Places →