I live in the Pacific Northwest, where coffee is culture, and for some it is more like religion. So, I don't mind a SNL-like skit where coffee snobs like myself are taken to task. In fact, when it is well done, it can be pretty funny. Portlandia-funny, even. Do these spots for Maxwell House (made by the Chicago and New York offices of mcgarrybowen) stand up to the Portlandia test? Not quite, but thanks to …
K-SWISS Is On The Run
In 2011, K-SWISS launched a highly successful marketing campaign to support their line of performance running shoes – increasing sales over 40% from the year prior. In 2012, K-SWISS is poised to build on that success with a multi-million dollar integrated marketing campaign that connects with runners on both a product and emotional level, conveying its 2012 Running Campaign mantra throughout all consumer touch …
Charleston Novelist Claims, “We Are The Pig”
It's not everyday that a brand celebrates a writer. But this new campaign from Rawle Murdy for Charleston, South Carlolina-based grocery chain Piggly Wiggly does. The following spot is narrated by novelist Josephine Humphreys, also from Charleston. The new “Local Since Forever” campaign feels right, says David Schools, President and CEO of Piggly Wiggly. “A lot has changed in the world since our …
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Move Over Howler Monkeys, Jim Beam Drinkers Are Making A Racket
Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds. According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first television commercial. For all the talk about moving away from interruption …
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March Toward A Plate Full of Wings
Round ball and wings. That's what the "N C Two A" has wrought. According to the Minneapolis Star Tribune, March is Wild Wings' busiest time of the year. Last year the Golden Valley-based dining chain's guests ate more than 63 million traditional and boneless wings during the tournament. Kathy Benning, executive vice president for marketing and brand development at Buffalo Wild Wings says, "We love …
Sheetz Is A Fueling Station For Cars and Their Drivers
Tattoo Projects in Charlotte, NC was given the challenging task of convincing customers of Sheetz Convenience Stores to grasp the concept that they can get awesome food from a place with gas pumps. Here's what the #2 Fastest-Growing Privately-Held Company in Charlotte (and one of Ad Age's Small Ad Agencies of the Year) came up with: Sheetz has 425-locations in six states. Tattoo has Alex Trevisan, a …
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Stay Grounded With Maxwell House
Making fun of coffee snobs..."Is this what we're doing now?" Coffee snobs are fun to skewer in a SNL-like skit, and the Chicago and New York offices of mcgarrybowen do a good job of it for their client, Maxwell House. The ads were directed by David Shane of Bud Light's "Swear Jar" fame, and star improv actor Todd Stashwick, according to Adfreak. …
165 Years In, Cartier Turns To The Cinema
The panther is steeped in Cartier brand history. According to The Telegraph. 'La Panthère' was the nickname of Catier's legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery - a bracelet for the Duchess of Windsor. This new short, directe by Bruno Aveillan, is Cartier's first genuine foray into the world of screen advertising. The short will be shown at 800 UK cinema …
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