Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We've left the Age of Aquarius behind and entered into Peak Fear. To make matters worse, we also arrived at The Point of …
Share What You Love In Virginia
Virginia is for lovers. It has been for 50 years, ever since Virginia Tourism first coined their now famous slogan. Given how torn up the nation is today and how far we are from loving one another, this new work from The Martin Agency and Virginia Tourism is timely and necessary. Get ready to feel something... https://youtu.be/wyNNWHjHCeQ Yes! This is advertising at its best. The ads sell and build …
Head Back to the Source, Drink The Mountain Valley Spring Water
Mountain Valley Spring Water is "the healer and hydrator of leaders, fighters, legends." It's a bold statement from a proud, long-enduring American company. One based on historical fact. Elvis used to ask for a six pack of Mountain Valley Water before every performance. Sinatra also favored the water. And Secretariat famously drank Mountain Valley Spring Water when he trained for and won for the Triple …
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That’s Gonna Be On SportsCenter
It's "Week One" in NFL land. How did you game turn out yesterday? Tonight on Monday Night Football, ESPN is breaking new creative from Droga5. https://youtu.be/-LqhmcZ-4MU “Whether it’s a memorable play or an infamous fumble, achieving highlight status on SportsCenter is a badge of honor,” said Wanda Young, SVP of Marketing and Consumer Engagement, ESPN. In the television spot, “Reflection,” a football …
Nature’s Bakery Fuels the Phenomenal
You know a kid with a dream. How are you supporting this young person and the dream that she or he holds dear? When you are a parent, a teacher, an uncle or aunt, or a good neighbor, you find a way. https://youtu.be/usyZ9arbAak Nature’s Bakery has partnered with Philadelphia-based creative agency Red Tettemer O’Connell + Partners to launch a new campaign that celebrates kids who reach …
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“Paving for Pizza” Expands The Idea of What Advertising Can Be
Domino's delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino's account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency's answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. https://youtu.be/zs8OYBofhFs According to CityLab, "there’s a certain logic in having Domino’s …
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With Women Making The Butter, Land O’Lakes Is All Together Better
"Old MacDonald," you've been remade. Land O'Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. https://youtu.be/0GCTTAvhC-g Wow, the song is better than ever. Let's look at the opening lyrical flourish: Sun comes up, she’s …
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Coleman Lanterns Help Move People from Darkness to Light
“Come forth into the light things, let nature be your teacher.” –William Wordsworth https://youtu.be/_y1Z_W0rSbw Coleman Japan is working to "Light Up" the great outdoors with its iconic lanterns. With this new brand movie from Geometry Global Japan, the brand aims to foster meaningful connections between people, through camping. It's a bold and meaningful quest that Coleman is on. Sheltered people may ask, …
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