Here's some odd news out of Detroit...Chevy doesn't want to be called Chevy anymore, it wants to be known by it's proper name Chevrolet. I can relate in that I prefer David over Dave, but I can't relate to wasted efforts from a struggling company that run counter to the cultural grain. According to The New York Times, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of …
Tracking the Rise of Tracking
As digital and mobile become more prominent, it's getting more personalized--or more intrusive and creepy, depending on how you look at it. Can creatives hold their own in a world where databases of consumer information and tracking behavior are king? In the advertising industry, we've convinced ourselves that more habit tracking and personal data is the key to better ROI. And few people in advertising can get away …
Geschmack Ist King
I don't speak nor understand German, but that's okay. I love these Burger King commercials nevertheless. According to Burger Business, BK's "Geschmack ist king" campaign in Germany is much more "ambitious, cerebral and--literally--dark" than the work created by Crispin Porter + Bogusky for the U.S. market. Burger Business adds, "Nietzsche wrote, 'And if thou gaze long into an abyss, the abyss will also gaze into …
SoBe Turns To Hidden Camera Hijinks
PepsiCo's SoBe brand is working with CollegeHumor to produce a steady stream of brand-relevant videos for distribution across multiple media platforms, including TV and the Web. The partnership launched "Mr. Vicarious," today. Featuring comedians Paul Scheer and Nick Kroll, the new series coincides with SoBe's redesign or "re-skin" of the SoBe Elixir and Tea bottles. Angelique Krembs, SoBe Marketing Director says, …
Continue Reading about SoBe Turns To Hidden Camera Hijinks →
adidas Wants You To Pick A Superhero And Play The Game
The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world's biggest sporting event. The adidas World Cup trailer leads to the brand's Facebook page where 32 players, one for each team in the tournament, are matched up against each other. Fans pick a favorite …
Continue Reading about adidas Wants You To Pick A Superhero And Play The Game →
Leo Burnett Detroit Gets Results, Wins Grand Effie
The Detroit Public Schools "I'm in" campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring "I'm In." The results exceeded the district's expectations, bringing in 830 students more than the district's goal of 83,777 students, and …
Continue Reading about Leo Burnett Detroit Gets Results, Wins Grand Effie →
Pepsi Is Intent On “A New And Different Way To Market”
Here's a client who knows to trust her gut, which is something they don't teach in business school. Lauren Hobart, CMO-sparkling brands, PepsiCo is one of the key figures behind the much-hyped Pepsi Refresh Project, an initiative that, safe to say, required a fair amount of risk. [via Ad Age] …
Continue Reading about Pepsi Is Intent On “A New And Different Way To Market” →
VW Canada Promotes Petrol-Fueled Wanderlust
VW Canada's new spots from PALM + HAVAS/Montreal and Red Urban/Toronto drive viewers to VWSundayDrive.ca--a microsite that asks rhetorical questions of the visitor. Like, "Anyone for a Sunday drive?" And, "What happened to throwing darts at maps?" One answer is the $3-to-$5 gallon of gas happened. …
Continue Reading about VW Canada Promotes Petrol-Fueled Wanderlust →