Neil Dingman, a mortgage consultant in Minneapolis and an iPhone owner, was unexpectedly charged $852.31 by AT&T recently. According to Dallas Morning News, Dingman took his iPhone on a European vacation. For the 14 days he was there, he used it only a handful of times and had expected to see just a small increase in his next bill for roaming charges. As it turned out, the phone made calls on a European data network …
On Bloom’s Bullshit Meter (A Place You Don’t Want To Be)
Joseph Jaffe, President and Chief Interrupter at Crayon, on the changes his company is undergoing: crayon relaunches itself today as a conversational marketing company, specializing in helping its clients engage advertising-weary consumers through the power of community, dialogue and partnership. Think of crayon as a cross between a think tank and a strategic consultancy, with one major difference. Unlike most (if …
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100 Candles for Neiman Marcus
Neiman Marcus is promoting its 100th anniversary via a video on YouTube. Neiman executives told Ad Age it's an unorthodox move, but they think there's a place for their luxury brand on the video-sharing site. "Like with anything, you hear people in meetings say, 'Did you see the thing on YouTube?'" said Ginger Reeder, VP-corporate communications at the Dallas-based retailer. "And if it starts to permeate our …
Full Sail Is Stoked to Brew and Brewed to Stoke
How To Sell Sugar
Image courtesy of Dooce. …
Affordable Asshattery
If you have taste, you don't flaunt it. Not so, says Hennessy. The cognac maker asks instead that you defy convention and "Flaunt Your Taste." To help you do that, Hennessy has a neat little PDF download that you can memorize. The obnoxious copy in Hennessy's manual suggests that: There is nothing more powerful in the world than beauty. Patience is the defensive strategy of the uninteresting. Quality and luxury and …
Ads To Icons: A Great Book But A Misleading Title
It's really too bad that Dr. Paul Springer, the author of Ads To Icons: How Advertising Succeeds in a Multimedia Age got saddled with, or settled for, a horrible looking book cover and a completely misleading title. Because you can really learn a lot from his book. If you're like me, you've watched all the new media/viral/buzz/web-based/experiential ad campaigns get lots of fawning press and attention without a lot …
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Agreeable Fliers Found In Virgin Airspace
Are you a Virgin American? Apparently they're quite the quirky lot. Sean Gannan at Anomaly says, "Despite being a diverse and distinctive group of folks they can, impresario and idealist alike, find things to agree on - be it spectacular shoes, the relative merits of onboard plugs, or a celebratory bag of potato chips." …
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