Starting next week, labels touting the new prime-time lineup from CBS will appear on packaging and containers available at supermarket deli counters. So your half pound of sliced honey ham could bear a label that tells you to be sure to tune in for CBS shows such as "Viva Laughlin," "Cane" or "Two and a Half Men." "We do like the supermarkets as a place" to promote programs, said George Schweitzer, president, CBS …
Copy Contest In The Travel Category
Click to compete. …
Continue Reading about Copy Contest In The Travel Category →
But Jeff and Rich, There’s No Car In This Ad
[via The New York Times] …
Continue Reading about But Jeff and Rich, There’s No Car In This Ad →
Cartoons On Web 2.0 Trail
For the first time, Bugs Bunny and dozens of his animated companions at Time Warner Inc.'s Warner Bros. unit will be housed together on a single internet portal. The new Web site, dubbed T-Works, for "Toon Works," is scheduled to go live in April. It is the latest effort by a major Hollywood studio to control distribution of its content while simultaneously playing catch-up to established social-networking sites …
iFeel Like An Idiot. Not.
The news of Apple's iPhone price drop and subsequent mea culpa from Steve Jobs brought out a legion of naysayers, including one on this board who called buying a product on its launch day an "idiot tax." "Idiot tax"? Well, speaking as a genuine, stood-in-line-for-2-hours idiot, I wish more folks in corporate America would do what Steve Jobs did and try to make amends when they screw up. I hope all the "let's have a …
Okay, Now It’s Time To Buy An iPhone
Apple surprised some people yesterday by slashing the price on its iPhone by $200. The 8 gig model will now sell for $399, making it far more attractive to a wider group of mobile users. Steve Jobs also said Apple will stop selling the 4 gig model, as most consumers are opting for the device with more storage capacity. new iPod Touch In other Apple news, the iPod is looking more like the iPhone with a new touch …
Continue Reading about Okay, Now It’s Time To Buy An iPhone →
“Advertising Is Poison Gas. It Should Knock You On Your Ass.”
[George Lois care of AMCTV.COM] …
Continue Reading about “Advertising Is Poison Gas. It Should Knock You On Your Ass.” →
How’s Your Audio Quality?
Tom Asacker shares an interesting piece on the state of quiet. I just returned from a speech at the Wynn in Las Vegas, and while there I was struck by something. Actually, I was surprised by an absence of something: noise. I really didn't hear any clanging coins, dissonant bells, or spinning WHEELS . . . OF . . . FORTUNE! And it wasn't just in the casino. The same was true of other areas (hallways, meeting areas, …