Warning! Typical press release language to follow: Juggling pressures from work and home life, from snake wranglers to putting out fires, Fey seeks a moment of refuge through the American Express customer care representative who frees her of liability for a fraudulent charge made on her American Express Card. "I'm so excited to be a part of the American Express 'Are you a Cardmember?' campaign," said Tina Fey. "I …
Facebook For Meathead and Archie
Restless, attention-deficient teenagers and 20-somethings may not be the most lucrative prospects for marketers investing in social networking. According to the New York Times, the smart money is flowing into new social networking sites aimed at a much more loyal, "sticky" audience: baby boomers and their elders. So while the kids flit from Friendster to MySpace to Facebook, the hope is that silverbacks and grayhairs …
MySpace for Self-Expression
Jamie Kantrowitz, MySpace’s London-based SVP for European marketing and content, recently spoke to paidContent about the difference between MySpace and rival Facebook. I think Facebook’s doing a really fundamentally different experience than MySpace - it’s more of a social software technology company, while we’re still fundamentally based on self-expression and culture and community. Our strength has always been …
Ed Cotton Wants Action
Ed Cotton of Butler Shine and Stern wants social networks to deliver on the wisdom of crowds promise. Facebook is attracting a ton of people and it's doing a great job with the basics, but the real "win" is leveraging the collective wisdom and power of crowds to do something interesting; to buy goods at a discount, to give loans, change the political system, raise environmental standards, reduce poverty and yes, even …
Curse A Client. Drive Away In A Porsche.
Ad Age is running a story that will encourage adholes everywhere. It seems Cramer-Krasselt CEO Peter Krivkovich had some choice words for former client CareerBuilder after being told the No. 1 jobs site was putting its account in review following a poor performance in the USA Today Super Bowl Ad Meter poll. "There are a few times in your life when you have to tell someone to fuck off and mean it," Mr. Krivkovich said …
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Sell Your Friends
Lemonade.com helps Internet users (like me) create kiosks, or virtual lemonade stands, which can then be placed on Facebook and MySpace pages, among others. Lemonade works like a master catalog that includes items from 250 online retailers, including Zappos.com, iTunes and Walmart.com. The startup is based in South Norwalk, Conn., and is the creation of former executives at Modem Media. [via The New York Times] …
A Safe Place for Pretty People to Play
The Wall Street Journal (paid sub. req.) is reporting on ModelsHotel.com, a new social networking site that seeks to unite professional fashion models everywhere. On the site, the thin and beautiful can post pictures, videos and information about themselves, find romantic matches and get deals on everything from cosmetic dentistry to clothes. Unlike other modeling-focused sites, ModelsHotel is for professional models …
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The Man Behind Two Buck Chuck
According to Business 2.0, Fred Franzia, CEO of Bronco Wine, the nation's fourth-largest wine company, is fighting a war against pretentiousness. Hating pretentiousness isn't just a business plan. It's Franzia's entire identity. His office is a wood-paneled trailer with carpet holes repaired with duct tape that looks like it might house the night manager of a troubled dude ranch. He uses his cell phone only in his …