Sidney Crosby of the Pittsburgh Penguins is sometimes called "The Next One" by fans. It's a flattering reference to "The Great One," a.k.a. Wayne Gretzky. “He’s their LeBron,” said Bruce Jacobson of Young & Rubicam, the advertising agency that created the N.H.L.’s new star-centric campaign. In addition to Crosby, ads will feature Patrick Kane of the Chicago Blackhawks, Henrik Lundqvist of the Rangers, and Dion …
These Ladies Are Dressed To Kill
Sarah Palin is a hunter. But she's far from the only one. That's the message in a feature story from The Wall Street Journal today. As the number of male hunters has declined, the sport has targeted women with everything from pink guns to gender-specific hunting courses. Now, they're seeking out spokesmodels and pushing weapons tailored for women, such as lighter crossbows. About five years ago, the outdoor-equipment …
I Am An Antichrist, But I Like Butter
I was too young for Punk, but still, seeing Johnny Rotten push butter on TV does seem a bit odd. The Guardian has more: One-time punk pin-up and sometime anarchist John Lydon has mellowed further into middle age by starring in a £5m TV campaign for Country Life butter. The campaign, available to watch exclusively at MediaGuardian.co.uk, marks the first time the 52-year-old has appeared in a TV commercial. "People …
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Stream On You Crazy Diamond
With everyone talking nonstop about a possible Congressional bailout of Wall Street, another Congressional bailout story is going unnoticed. Internet radio startups like Pandora have been sweating bullets for over a year now, in regards to their own financial and legal challenges. But in this case, The House acted unanimously to pass legislation that favors the emerging streaming media industry. Hey, when it's rock …
Behind The Scenes at College Humor
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Likeability Is An Asset In A Popularity Contest
Marketing consultant, Alan Wolk, believes there is wisdom in keeping things simple when attempting to market a complicated product in difficult times. So does the Republican Party, which is what makes them a tough foe for the overly analytical Dems. Here's Wolk's take on the appeal of Sarah Palin: I think that part of the equation with Palin, (and this is likely a subconscious thought) is that there’s a strong …
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David & Goliath, The Remake
Pitching massive corporations on a new idea can be a treacherous road. They can ignore the pitch, steal the idea or worse. It's the stuff of legend and at time, material for a Hollywood movie. According to Ad Age, this week Universal Studios releases "Flash of Genius," a film that paints Ford Motor Co. as a corporate ogre. The film is based on the true story of Detroit engineering professor Robert Kearns (played by …
Today in Twitterverse: Yet Another Facebook Story
Rex Hammock is Founder/CEO of the content marketing and media firm, Hammock Inc. …
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