A new TV show about advertising called "Trust Me," will debut on TNT on Jan. 26. According to Ad Age, former admen Hunt Baldwin and John Coveny are behind the new series. Of course, copywriters have long held that there's something else out there for them, something better, more creative, more fun and most importantly, higher paying. It's a never-ending source of fascination for certain grass-is-always-greener types …
Double Quarter Pounder With IMEEM
I've been hunting tracks on IMEEM, the soc net for music and video lovers, of late. As such, I sometimes see things I otherwise wouldn't have. Things like this: When you click the McAd, it opens a stream of pop songs. When you land on that page another McAd is there to greet you and drive you to The Reality House Show: To recap, McDonald's is attaching it's dollar menu to pop music on IMEEM, and in a separate move …
Agencies In Strange Places: 16th in a Series
An agency that refers to its staff as "Hookers" is one to be reckoned with, in my book. Of course, the shop--located in the port city of Charleston, SC--refers to itself as HOOK USA, but still. Here's their reason for being: Our reason for being is to help businesses do business better. Simple as that. One business HOOK USA is "helping do business better" is Rehava, a Charleston real estate brokerage. The Hookers …
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Respect The Channel, Or Be Swept Out To Sea
"Social media." Those two words on a lot of lips today. Gavin Heaton, writing on Servant of Chaos riffs on Gary Vaynerchuck: NOT engaging with your customers via social media creates opportunities for your competitors. And while you may not lose your whole market, you may well lose the high yield, low churn folks who are your bedrock, or you may lose the low yield, high maintenance influencers who help attract a …
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Google’s Good Graces
According to Online Marketing Performance, Google says that the average 501(c)(3) non-profit organization receives just over $300/month of benefit. Actual grant amounts appear to be higher. …
Crispin Doesn’t Do Boring, Raises Bar On Promotional Marketing
Coupons are boring. You can't do anything creative with them. And there's no chance in hell for any kind of industry recognition. Unless, you rewrite the script in the wee hours of the night at Crispin. Then something good can happen. Whopper Sacrifice, a new Facebook app from BK and their friends in Miami/Boulder, is at its essence a coupon delivery mechanism for a free Whopper. But it's also much more. In typical …
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PlaceVine, The Matchmaker
Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell or high water, thanks to production and distribution costs being at an all …
To Do In 2009: Launch a Successful Mobile Marketing Program
Mobile is freaking HUGE right now. So is lifestyle content and branded utility. According to Ad Age, the three are, in fact, dating. In the past month alone brands like Kraft, Nike, Gap, REI and Friskies have built mobile applications that offer their customers something of value. REI, for one, is offering snow reports to over 1800 resorts delivered to Apple iPhones, the iPod touch, and BlackBerry and mobile phones …
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