In related Twittereze, The Los Angeles Times shows evidence of the company's "founding document" as if Twitter was a nation, not a short messaging service. …
Continue Reading about Today In Twitterverse: Twitter on Nightline →
By David Burn
In related Twittereze, The Los Angeles Times shows evidence of the company's "founding document" as if Twitter was a nation, not a short messaging service. …
Continue Reading about Today In Twitterverse: Twitter on Nightline →
By David Burn
Scott Cleland--who works at the nexus of capital markets, public policy and techcom--has a problem with free. He's not the only one. The dotcom bubble ethos that "information wants to be free" is like a gross mold destroying the incentives to create and distribute valuable content digitally. Let's take a analytical slice across both the content economy and the digital "ecommony" in order to fully grasp the …
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By David Burn
The negative news about newspapers is deafening. The Philadelphia Inquirer, Chicago Tribune, Los Angeles Times, Seattle Post-Intelligencer, San Jose Mercury News, and now the San Francisco Chronicle are all battling for their very existence. Some might make it, others might not. Everyday this drama plays out, side by side with the dramas in our financial markets, in Detroit and on Main Streets throughout the …
By David Burn
Ad agency digs have long been creative, but creative within certain well heeled parameters. Lots of modern lines and Eames inspired furnishings. It's a refined creativity, not circus creativity. But there's an agency in Seattle that refuses to play by those rules, or any rules regarding the business and matters of taste. Wexley School for Girls announces it presence in a dramatic way. Creative spaces in advertising …
Continue Reading about Girls School? Maybe. Reform School? Definitely. →
By David Burn
I learned many moons ago not to build your brand on word play, because that's what the brand becomes known for--the word play, not the service or product offering at hand. FindYourGSpots.com clearly hasn't heard this line of thinking, or the decision makers at the company don't buy it for they're coming to market with a social application named for a female erogenous zone. Sexy, huh? …
By David Burn
"Elmore Leonard and Carl Hiassen should be proud, there's finally a writer to carry on their tradition." - James Frey Michael Craven, an ACD at Crispin working on the Microsoft account has a new book out. It's called Body Copy, cleverly enough. According to Adweek, the novel tells the tale of a former pro surfer turned private investigator who investigates the murder of the famous creative director at Gale/Parker, a …
By David Burn
According to Ad Age, the digertati are slated to be in Cincinnati on March 9th for "Digital Hack Night" at P&G headquarters. Some of the biggest names in digital and social media -- including top executives from Google, Facebook, MySpace and Twitter -- are expected to attend. "It is about learning and engagement, and we're inviting in a broad range of digital people," a P&G spokeswoman said, including agencies and …
By David Burn
Rogue Ale's Imperial India Pale Ale (I2PA) has received 25 awards for what's inside the bottle. Now, they've received an award for the bottle. Rogue's 750ml black ceramic Imperial bottle was one of the two packages to win a Gold Medal at BEVERAGE WORLD'S 12th Annual Best in Beverage Packaging contest. The Other Gold Medalist was Pepsi Raw. Celebrating its second century, Rogue Ales is an Artisan Varietal Brewery …
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