Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it's gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, which would make it even with Yahoo HotJobs, the third-largest …
Christina Aguilera And The Sweet Smell of Israel
Fans of pop music might expect Christina to air her laundry in public. Instead the pop diva hung her hangers in public, as part of an experiential marketing stunt to drive interest in her new perfume. Mizbala of Tel-Aviv placed tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label in public locations all over the country. …
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Mark Penn Thinks We Can’t Build A Road
Yeah, I'm admittedly no fan of Mark Penn, a former advisor to the Hillary Clinton campaign, but in this Wall Street Journal editorial, he is kinda sorta somewhat concerned about the plight of the "Creative Class" and other white-collar jobs in this economy: We are totally unprepared for this new phenomenon. We have safety nets for the chronically unemployed, for the fast-food workers let go (oddly they may be the …
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Ebony And Ivory, Living Together In Commercial Harmony
The increasing trend of multiple ethnicities appearing together in commercials gets a closer look in this AP story: It wasn't always like this. For much of the past century, "minorities were either invisible in mainstream media, or handed negative roles that generally had them in a subservient position," says Jerome Williams, a professor of advertising and African-American studies at the University of Texas at …
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Yet Another Facebook Story: Nauseating Smarminess
Marshall Kirkpatrick of ReadWriteWeb is saying what many of us are thinking about Facebook these days. ...Ownership of content, not the lack of input on policy, was what people were upset about. Facebook appears to forget that it's just one of many ways people use the internet. It's wildly popular today, but just as people have used other social networks in the past - they have other options for social networks to …
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The Wall Street Journal has a copy of an internal memo sent by Steven Swartz, the president of Hearst newspapers. In the memo he says Hearst newspapers will begin to charge for online content. "Exactly how much paid content to hold back from our free sites will be a judgment call made daily by our management, whose mission should be to run the best free Web sites in our markets without compromising our ability to get …
Crispin Hires Coen Brothers To Mock Coal Industry Rhetoric
Design Is At The Very Heart of Green
I'd like to see our industry help groups like NRDC, Sierra Club, Greenpeace and others become more expert in their use of media. After all, persuasion is key to their ability to raise operational funds and wage successful campaigns. According to Creative Review, Greenpeace UK turned to Airside Design for their anti-Heathrow expansion efforts. From a design perspective, it appears to be a wise decision. At their …
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