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Self-Promo Ad #6
While AdPulp itself is clearly a showcase for a certain type of writing that I do, sometimes people ask to see my traditional portfolio. You know, 'cause they might need my help someday making print ads, point-of-sale materials, micro sites and the like. Sometimes people also ask to see my traditional resume. Other entries from this series: Self-Promo Ad #5 | Self-Promo Ad #4 | Self-Promo Ad #3 | Self-Promo Ad #2 …
Born To The Corn
Shawn and I are both from Nebraska, so we've always taken a special interest in one Mr. Evan Williams, a.k.a. Boss Tweet. Williams grew up on a corn and soybeans farm in Nebraska. Which of course is great training for Internet entrepreneurdom. Both professions demand that you work all the time. Here's how he describes his business path thus far: In 1997, I moved to California and worked at what is now O'Reilly …
Majorska With A Twist
What the hell is this? We work ourselves to the bone to build premium brands and consumers don't care--all they want is a good deal? What a nightmare. At the Grove Liquor Store in Montclair, N.J., the manager Anthony Singh said bottles of Grey Goose, which sell for $36.99, are gathering dust. The big sellers, he said, are Majorska and Laird's. They sell for $9.49 and $7.99 a bottle, compared with $10.99 for …
Cute, But Not User Friendly
According to Ad Age, big brands may start to compete for vanity domain extensions. For instance, Pepsi and Coca-Cola might vie for .soda or .pop; Procter & Gamble and Unilever could vie for .laundry or .soap; and McDonald's and Wendy's could bid on .burger or .fries. Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit agency that oversees the distribution and policy of domain names, would …
Yet Another Facebook Story: 566% More Time Spent
Brian Morrissey of Adweek has courteously summarized a new 16-page report from Nielsen about how people use the Internet. I'd say this graphic pretty much captures the major media trend of the moment: Morrissey adds: The search for a workable ad model is even more urgent now that social media has broken out of the youth demographic, Nielsen found. For example, Facebook's greatest growth has come from 35-49 …
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Pyper Paul + Kenney Wins 11% More Tampa Addys This Year
Ever since they hauled in 127 Tampa Addys back in 2006, I've been keeping track of Tampa agency Pyper Paul + Kenney's metallurgic sweepage. This year, I'm happy to report an uptick in ADDY wins as compared to last year. From the Tampa Bay Business Journal: Pyper Paul + Kenney won 62 Addys, including four "Best of Bay" awards, in the recently completed district competition through the Tampa Bay Advertising …
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The Internet Is A World, But It’s Not The World
Hugh MacLeod pulled a Jason Calacanis and started an email newsletter (something my friend Tom Asacker advised me to do a few months ago). I've received a couple editions now, one today. In today's edition, Hugh mentions that his time in the ad biz prepared him well for the steps he would eventually take toward an even more creative enterprise wholly his own. He also touches on why this thing called the Internet has …
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