With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. https://youtu.be/9aaosEO3MB8 The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print. https://youtu.be/_hk0Gx02NfM There's no focus on the vehicle's specs in …
Continue Reading about Hyundai Wants Modern Families To #MakeQualityTime →