Advertising is a tough business that seems to get tougher by the day. One day you're on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you're out the door just like that, left to wonder what happened and what's next. Derek Thompson of The Atlantic argues that "the future of the advertising business is being moved to technology companies managing ad networks and …
1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks
1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction and curation, the 1800 Seconds music platform produced a 30-minute …
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Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around
Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institute just announced the color of the year for 2019 — PANTONE 16-1546 Living Coral. Image source: Jacqui …
Go Further with Nat Geo
National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” https://youtu.be/7rK6qzwwOi0 Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and learned English by …
Matt Ingwalson Joins Heinrich Marketing as Vice President of Creative Strategy
When you're a Friend of Adpulp (FoA), you get special recognition from time to time. Matt Ingwalson is a FoA. He's also the new vice president of creative strategy at Heinrich Marketing, a Denver-based marketing agency. Ingwalson joins Heinrich following 18-years on the job at Vladimir Jones, IMM and Karsh\Hagan. He worked as creative director on Colorado’s Come to Life campaign, led the team that took Chili’s …
Bourbon Lovers Know to Look for the Mark of the Maker
A bottle of Maker's is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand's holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. https://youtu.be/VU5yZfvqhAk The new work invites fans to discover how Maker’s Mark is crafted at its national landmark distillery in Loretto, Ky. This …
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This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live
One problem that many consumer promotions suffer from is believability. People don't believe they will ever win the prize that's being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with Go Get Gifted, a holiday promo that will turn five lucky winners into literal holiday …
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Shoe Fetish? Zappos Is On Your Side
Do you need new shoes? It's okay if you do. No one we know wants to check your closet for Imelda-like tendencies. https://youtu.be/wQnhk0vjat0 Let them eat cake and buy shoes. Let them eat cake, knit an afghan and buy shoes. Let them eat cake, knit an afghan, buy shoes and anticipate the delivery of the Zappos branded box. https://youtu.be/lpJJJJ5nJBE Client: Zappos Agency: Plan A Managing …
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