OSCON 2011, an O'Reilly conference on Open Source, was held in Portland this week. The event brought a plethora of Open Source advocates to the city, including a sizable contingent from Rackspace in San Antonio. Cloud Evangelist, Matt Wilbanks, made the trip and he took time from his conference schedule to explain how and why Rackspace appeals to and benefits the ad agency market. One of the biggest features of …
Roger McNamee On HTML5 And The Future of The Web
Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven't had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft's share of internet-connected devices has gone from 95% to under 50% in 3 years. Apple will sell a hundred million internet-connected devices this year. …
Continue Reading about Roger McNamee On HTML5 And The Future of The Web →
Tech Giants Make A Killing From Contextual Advertising, But They’re Not In The Media Business
Adweekâs deputy editor, Chip Bayers, sounds off in his cover story on some of today's biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves as media companies goes against the grain in a culture founded by …
Computing Behemoths Won’t Get Off Each Other’s Cloud
Wong, Doody, Crandall, Wiener's latest Digital Minute newsletter says we're experiencing the calm before the cloud computing storm. Where Google sees devices as the gateway and the cloud as the destination where everything happens, Apple sees the cloud as a way to connect and unify its bundled software/hardware experience. It's no surprise that the two companies approach the cloud differently, as they operate on …
Continue Reading about Computing Behemoths Won’t Get Off Each Other’s Cloud →
I Opened Up My Eyes To See…
Pay-per-view is coming to Facebook this June 14th and 15th when Widespread Panic performs from ACL Live at The Moody Theater in Austin, Texas. Viewers can purchase either a single night for $5 or both nights for $10, with unlimited viewing through Sunday, June 19th at midnight. Payment can be made through Facebook Credits, or with PayPal. We have always tried to be on the cutting edge of new technology, …
Cloud Connections Availabe Here
The Google is getting into the hardware business. Starting June 15, Google Chromebooks will be available for lease by educational institutions and small businesses. Business users will pay $28 a month for each Chromebook and educational institutions will pay $20 a month per unit. According to Mashable, IT managers can use virtualization platforms like Citrix to offer access to non-web apps, essentially making …
Test This Headline. Or: Copy Testing Is Coming To The Web.
This week's Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: "A home-page takeover on Yahoo can cost a million dollars a day," [ARSgroup CEO Jeff Cox] said. "The traditional thing with digital was if it's not working, we'll take it down. When you drop a million dollars in a day, you'd better be sure it's working." Copy testing can squelch creative, Mr. Cox acknowledged. "But the …
Continue Reading about Test This Headline. Or: Copy Testing Is Coming To The Web. →
Are DVR Viewers Skipping The Ads? Really, Who Knows?
I'll admit, if I watch a show on a DVR, I'll skip the ads -- that is, if I'm paying that much attention. Often, I'll be watching while doing something on my laptop and I'll forget what I'm watching isn't live, so then the commercials will play. It's this kind of existence that the New York Times reports is trying to be sorted out: Nielsen suggests that DVR owners are watching more TV and commercials over all than …
Continue Reading about Are DVR Viewers Skipping The Ads? Really, Who Knows? →