The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City.
PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, DreamWorks, PepsiCo Blizzard, Petco and Sony. Here’s some recent work by PIA for HP:
Founded by Cheryl and Cliff Pia in 1997, the agency was recently named one of the 50 Fastest-Growing Women-Owned/Women-Led Companies in the United States by the Women Presidents’ Organization. The content creation agency is best known for its powerful storytelling through videos and music that shape experiences and inspires people to action around brands and causes including sustainability and social justice. The agency’s work has been recognized with Cannes Lions, ADDYs, TELLYs, and Moxies, among other industry awards.
CEO Cheryl Pia and President/Chief Creative Officer Cliff Pia will continue to manage the business they founded in 1997 while taking on broader responsibilities with CreativeDrive. Cheryl Pia will head up a newly formed Women’s Leadership Council and accompanying Women’s Empowerment Panel Series, which was launched in New York in October 2017; Cliff Pia has been named to the newly created position of Chief Creative Officer of CreativeDrive.
“Both Cliff and I look forward to being a part of CreativeDrive and supporting the growth of a creative and technology platform that is well positioned to meet the fast-growing global demand for high-quality video content,” said Cheryl Pia.
The acquisition provides both companies with increased scale, global client reach and the opportunity to be an integral part of a creative and technology platform that is well positioned to meet the growing demand for content.
