Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to "see it to believe it," or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It's a problem that requires new thinking, and new doing. Ogilvy & Mather/New York was up to the task. To get people to try Coke Zero, the agency installed …
Sunny D Dips Into Its Archives, Delivers Fresh Spot
When I first saw this spot for Sunny D by Boulder's Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should've remembered: While it's common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous generation — I wonder how long that will continue to happen. Increasingly, our culture is more …
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Tillamook and 72andsunny Do Dairy Right
Cheese is good. Tillamook's cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. https://youtu.be/D5WU7v0gMZQ https://youtu.be/W91oG8rWJIc https://youtu.be/1Anf7wZBeXA John Russell, senior director of marketing at Tillamook, told Adweek, "We …
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Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube
Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let's take a look: https://youtu.be/1fmQs37YqXg The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital virality to create and market content for the YouTube …
Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good
Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. https://youtu.be/Dh2rHsxYh6U https://youtu.be/YZflhZNRqSU Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic brand celebrating its 75th year. …
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Discover the Especial
The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a brand that shares not only their heritage, but also their …
It Takes 3 Musketeers To Properly Skip Hop
DDB Chicago wants to sell you a candy bar made from the perfect amount of chocolate, fluffy and Musketeer. https://youtu.be/hLOWphlyFlY Skip Hop? Hey candy does weird things to a body. https://youtu.be/gtmNtIyN0Qo The “Why 3?” campaign is the first new campaign for the brand in more than 10 years. https://youtu.be/BOkTLp8LCeY https://youtu.be/wboTIdxg4zI 3 Musketeers Bar originally was named for …
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Are You Ready To Sing for Your Ribs?
How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I'm not complaining—I eat it up. http://youtu.be/7Eim1_3DA9o While food is a universal theme, it's not easy for a brand to come up with the kind of tune that hooks listeners. Chili's managed to do it two decades ago with a song about ribs. Now, Chili's is asking fans of the restaurant to celebrate the …
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