Hate crime. “It’s not just offensive. It’s an offence.” https://youtu.be/HUgWuo4tlA4 The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on 31st of …
Frost Bank Believes in the Power of Optimism To Change Lives
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number of successful adaptions the bank has made since its founding? Texas, the nation and the economy have …
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Principal Group Delivers An Ocean of Emotion
"This place isn't for me," the dad intones with disappointment hanging in the air. https://youtu.be/ONSmv4olOWg "This is for me, son?" the dad asks, incredulous when presented with a plan of action that pleases everyone. Principal Financial, with TBWA's help, is making commercials that matter. Let's look at another. https://youtu.be/O9iTgyHNb6M And another. https://youtu.be/hc64_oGMkJM Damn, …
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In Timberland Pro’s World, There Are Talkers And There Are Doers
Timberland PRO launched from a new campaign from The Martin Agency that showcases real workers in real-life work situations. But first, the office workers at the agency and the brand got a few digs in. You know, as a way to self-loathe. https://youtu.be/KiRV3rtHUN0 https://youtu.be/YESvVcck8XQ https://youtu.be/dVd5hq0YBIw Timberland is for preppies and other urban creatures, but Timberland Pro is not. …
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Nebraska Is The Most Underrated Place in the United States
I can't understand why no one wants to visit Nebraska. State Tourism Director John Ricks told the Omaha Wolrd Herald that Nebraska has consistently ranked as the “least likely state” tourists plan to visit. The research showed that people weren’t aware of Nebraska’s destinations, and even the state’s residents often say “there’s nothing to do here.” “I call bunk on that,” said Ricks, who came from Colorado two …
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Destination California
"If we are always arriving and departing, it is also true that we are eternally anchored. One's destination is never a place but rather a new way of looking at things." -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who do not know what California has to offer. I pity the fools. To showcase some of the incredible people and …
Anna Kendrick Expects Better
When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, through the Hilton Honors app or through other official Hilton …
Primal Scream; Just Do It
Nike is getting back to its roots and its advertising is benefiting from the shift. https://youtu.be/5evnzAzg-9M https://youtu.be/Duy1bDVN5jc https://youtu.be/x7ZNgs2bwUs I wish Nike was a better corporate citizen, but for this one moment in time, I'm setting aside my complaints about how Nike fails to pay vendors on time, fails to pay their share of taxes and fails to manufacture shoes in America. …