Dyaln Byers of Adweek had lunch with Carl Johnson of Anomaly on the terrace of the Carlton Hotel in Cannes this week. Byers asked Johnson how he felt about the notion that “content is king.” “I don’t agree with that,” he said. “I think it sends you down the wrong track. I’d say the emphasis is on relevance and usefulness. The danger with the content story is—the most powerful thing you could do to me as a …
Are We Fast On Our Way To Irrelevancy, Or Enhanced Relevancy?
Wong, Doody, Crandall, Wiener's latest "Digital Minute" email newsletter looks at the issue of new media immediacy. For consumers, the trend towards immediacy provides instant gratification and lets users generate content, but for marketers and other organizations, the trend poses a tricky conundrum. The faster information is released, the less time there is to filter it and produce insightful content. And, given …
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Like A Baton, I Hand You This Story
Maria Popova of Brain Pickings has some interesting things to say about content curation. Finding a way to acknowledge content curation and information discovery (or, better, the new term we invent for these fluffy placeholders) as a form of creative labor, and to codify this acknowledgement, is the next frontier in how we think about “intellectual property” in the information age. IP, as a term, is inherently …
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Story Is Life
Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater. At the 13 minute mark in the conversation, Asacker says, "You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don't understand how their audience makes meaning. They're stuck in …
How Do You Grow A 21st Century Media Company? Ask Om.
What began as Om Malik's personal blog 10 years ago, is now a growing media company backed by venture capital, a sales team and a cadre of reporters covering broadband, voice over IP, telecom and other new technologies. GigaOM.com, along with Mashable, ReadWriteWeb, PaidContent and TechCrunch are blazing new media trails. I don't know about you, but I'm fascinated by the developments and trying to learn what I …
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Glen Beck Gonna Get His
Glen Beck, paid content pioneer... That's right, the awkward star of right wing radio and TV is taking his show to the World Wide Web and he intends to charge for it. The New York Times calls it a "first-of-its-kind effort to take a popular — but also fiercely polarizing — television show and turn it into its own subscription enterprise. It is an adaptation of the business models of both HBO and Netflix for …
Go Sloane Go
Five years ago I was looking high and low for a Content Manager to join the team at BFG Communications. Thankfully, Sloane Kelley emerged as the top candidate. Without Sloane's intelligence and work ethic, the agency's content practice would not have taken off like it has. I encourage you to learn more about the sandbox BFG Interactive plays in, and to hear directly from Sloane, courtesy of this podcast on The …
Frank Chimero Knows How To Make Things, Money Included
I am not Frank Chimero. And this site is not Frank Chimero's. That may be an obvious statement, but it is even more obvious when you look at his crowdfunding campaign for the new book he is writing. Chimero raised $112,159 from 2,109 backers to help pay for production costs, an editor and the time to write. It helps that he made a video for his appeal. Campaigns with videos raise more money, according to …
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