Court Crandall's next film, a documentary about hope and community at Compton High School, is receiving massive press attention, largely do to an unscripted plot twist. At the center of the film is a free throw shooting contest, where the winner is awarded $40,000 in college tuition money. The contest, open to Compton High students with a 3.0 or better grade point average, was conducted and filmed last spring. …
Whatever You’re Selling, Content Marketing Can Help Make The Case
Content marketing gets a lot of play in these pages. So much play, you've probably heard me use these words before: Every Company Is A Media Company. Sometimes the formula is expressed like this: EC=MC. There's a lot of meaning packed into that little formula--in fact, we could discuss said meaning for hours, preferably over coffee or beers. But for now, let's just look at one slice of the content marketing pie, …
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The Story With Storify
Lewis DVorkin of Forbes is excited about Storify, a new service that makes it easy for journalists and others to search, grab and assemble content snippets from the Cloud. [View the story "Social Startups Take It To The Bank In Series Of High Priced IPOs" on Storify] Storify's co-founder, Xavier Damman, says, “Smartphones and social networks are turning everyone into a reporter. But we are not all journalists. …
Freemium Is A Neat Concept, But Does It Pay?
One of the things I find frustrating about the search for freemium offers that a small percentage of readers might buy is the fact that it fails to address the monetary value of a site's core offering. The main idea regarding Free as a business model, forwarded by Wired editor Chris Anderson and others, is that a site's core offering brings in the audience, and once the audience is established a small portion of …
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The Question Isn’t What The Camera Can Do, The Question Is What Can You Do With The Camera
"I woke up as the sun was reddening; and that was the one distinct time in my life, the strangest moment of all, when I didn't know who I was — I was far away from home, haunted and tired with travel, in a cheap hotel room I'd never seen, hearing the hiss of steam outside, and the creak of the old wood of the hotel, and footsteps upstairs, and all the sad sounds, and I looked at the cracked high ceiling and really …
Want To Be Found Online? Concentrate On Content
Michael Bissell, President of Conquent in Portland, likes to disagree with his clients. When it comes to things like having a presence on Facebook or an iPhone App, Bissell says, "Don't just do things because you're 'supposed to' -- do them because you have a reason to do them." Bissell's clients also want their site to appear on the first page of Google's results, when people search. Here's what he says about …
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It’s Primarily Content That Creates The Connections
In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that's so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it's not really a social strategy, as much as a search-engine-optimization strategy. We aren't necessarily …
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Is Your Content Strategy Liquid And Linked?
Chris Schreiber of Sharethrough was in Cannes last week. He says one of the most compelling sessions he attended was "Liquid and Linked" from Coca-Cola execs who detailed the company's global connections, a.k.a marketing, strategy. Here's the official description of the panel: "Liquid and Linked" is a strategy that places a new emphasis on dynamic storytelling to connect with people across multiple connection …
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