Do you know Gay Gaddis? The author of Cowgirl Power—How to Kick Ass In Business and Life, Gaddis started T3 in Austin in 1989. Today her son, Ben Gaddis, helps to run the agency which was purchased in 2019 by California-based LRW Group. “The partnership with LRW Group gives us the ability to scale and take T3 to the next level while maintaining our unique culture,” Ben Gaddis said. Gay Gaddis, who recently …
David Aaker on the Power of Stories to Shape the Discussion
Tech evangelist Guy Kawasaki's new podcast, "Remarkable People," continues to bring interesting authorities to the fore. This week's episode features professor, author, and consultant, David Aaker, "the godfather of branding." Aaker is a professor emeritus of the Haas School of Business of UC Berkley, the vice-chairman of a marketing and branding firm called Prophet, and an executive advisor to the Japanese …
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The Adpulp Interview: Katherine Hollar Barnard
Katherine Hollar Barnard is a force, a dynamo, a badass. She's the founder and CEO at Firesign in Kansas City, which offers "enlightened legal marketing" to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie is also brilliant and funny. Plus, she's a straight-shooting Midwesterner who loves sports and barbecue. In other …
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Creative Unicorns Starting to Multiply
Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure question their authenticity. Is their horn …
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The Adpulp Interview: David T. Jones
David T. Jones is a Chicagoan. He makes ads, he draws cartoons, and he started his own ad agency with two friends from Indiana University. Many of us already have an inkling about his perspective on the business thanks to his Ad Land cartoons. In this interview, we learn more about the man and the maker, and how he became Chief Creative Officer at Third Street. Q. When did you begin drawing advertising comics? …
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Without An Abiding Purpose, Advertising Is Just Another Job
What drives people to work in the advertising business? What human impulses are at work? Advertising—like journalism, publishing, technology, and entertainment—is a tough field to join and a difficult field to stay employed in. So, it's fair to ask, what is the original impulse, and what is the daily motivation that keeps the best people in the game, sometimes for years, sometimes for decades? Legendary …
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Will Make Ads in Exchange for Food and Shelter
It's difficult to get a proper read on the number of job losses across media, marketing, and advertising in the wake of COVID-19. It's tough for a few different but related reasons. First, the great majority of people working in these industries work for small businesses. When a small business finds that it can no longer pay for people to show up and work, it's not news. It's personally devastating for all …
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Rob Schwartz Asks About Emerging Voices: We Discuss On the Disruptor Series Podcast
Rob Schwartz is president of TBWA\Chiat\Day in New York City. He's the wearer of dapper suits, and the host of a popular advertising talk show that was named "Agency-Hosted Podcast of the Year" by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it's growing. The new interview with me, which airs this morning, is episode 56. The episodes have been downloaded more …