Leo Burnett studied journalism at the University of Michigan. His dream was to become the publisher of The New York Times. He graduated in 1914 and his first job was in Peoria, IL, where he worked as a newspaper reporter on the crime beat. Burnett soon thereafter moved to Detroit and went to work on the client-side at GM. Burnett edited a publication for Cadillac dealers called Cadillac Clearing House. His …
Become A Patron of Adpulp.com and Make Way for Emerging Voices in Marcom
I remember when I was first paid to write. It was a big moment for me. I was busy putting my "book" together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, "No thank you, but keep trying," many times over. It was discouraging, and a hard thing to work through. How do you keep the faith without some positive feedback and a helping hand or …
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A Cash Positive Place for Emerging Advertising Voices
To help develop new writers and broaden our coverage, Adpulp.com is now accepting pitches from high achieving undergrads, grad students, and recent graduates. If you study or studied journalism, advertising, or marketing and you want to work with a copywriter/creative director and the editor of this website, here's your chance. For what it's worth, I was a college journalist. I was a reporter, then the …
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The Adpulp Interview: Ian Sohn
Ian Sohn is a global client lead at WPP. Formerly, Sohn was CEO, Wunderman Thompson (Central Region), and before that Managing Director at SapientRazorfish. He is also one of the advertising professionals who I most want to hear from on Twitter each day. This is the case because I value calm, patient people with an inclusive approach and a well-considered point of view. Sohn is an agency leader who knows. I am …
I Hear Advertising Voices. Do You Hear Them Too?
The waves of change are here. Consequently, people are searching for their sea legs. Ad people are also painting pictures of dark and/or dreamy futures. Here's one picture that is not pleasing to my senses... McKinney CEO Joe Maglio, writing in Ad Age, believes there's a compelling need for trophies, no matter what: Many of the talented creative thinkers in our industry look forward to holding their work …
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Now for the Good News: Here’s A Growing List of Smokin’ Hot Jay Oh Bees
It's Tuesday morning. Depending on your location, it's week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have jobs they need to fill. Yes, now. In the midst of deep concerns about the future …
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Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs
How are you feeling about the future of your agency and your job? Or if you're primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which I will now do... Let's start with the NY Post: The coronavirus pandemic could slash as much as $3 billion from advertising …
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Advisors Gonna Advise
Advertising people are advisors and consultants to CEOs and CMOs. We also make things, but that follows the discovery and strategic planning phases. Right now, in the face of a global pandemic, there's a new kind of advice emerging. Lots of people are genuinely offering to help others in distress, while others are working to find new models to support themselves. Let's take a look... David Angelo, founder of …