M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world's leading telecommunications operators. Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This "welectricity" can then be used to recharge one's mobile phone. Orange will be …
A Fleet Of Beer Buses, Now That’s Lion Worthy
MexicoViaPacifico.com is a new site from Pacifico and Seattle-based Creature. The site is fed by live web cams that run twenty-four hours a day, and capture all the real-time action happening in front of them. I'm a bit confused though, because I watched the site for several minutes and nothing happened. It must be a bit too early in Baja California. At any rate, I clicked around and found some older content from the …
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Loyalty–The Dream Brand Managers Dream
Hyundai is an official sponsor of the 2010 FIFA World Cup. Here's one of the brand's new TV spots, from Korean-owned agency, Innocean, in support of the sponsorship. …
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BP Is Giving A Master Class In How To Screw Up Every Piece Of PR, Crisis Marketing And Damage Control
Today, BP put its Chairman in front of the cameras, a man who doesn't speak English as a first language, and it showed: On Wednesday, BP Chairman Carl-Henric Svanberg told reporters in Washington: "I hear comments sometimes that large oil companies are greedy companies or don't care, but that is not the case with BP. We care about the small people." He later said he was very sorry for speaking "clumsily." Why did …
Today In Twitterverse: Promoted Tweets
Brands are advertising on Twitter. According to Jolie O'Dell of Mashable, "these promoted trends are rumored to sell for tens of thousands of dollars." …
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This Industry Reporter Is On Point
Martin Mayer, author of Madison Avenue, U.S.A. and 34 other non-fiction books, including The Schools (1961), The Lawyers (1967), About Television (1972), The Bankers (1975), The Fed (2001), and The Judges (2005). Here he is in an interview from 1987, talking about the writer's life and emerging trends in media (the program is almost an hour long--but it's well worth the investment). For a conversation that took …
I Am The Long Tail
Interactive Advertising Bureau (IAB) has been lobbying Congress on behalf of small business owners (who can collectively be called "the long tail," at least by members of the digerati). "The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day," said Randall Rothenberg, President and CEO, IAB. "It is critical that …
Talk About A Shelf Talker
Convinced there are not enough screens in the world, a company called Automated Media Services is set to introduce 3GTV at retail, in hopes that shoppers can be further swayed at the ever critical point of sale. One of the firm's advisers, Burt Manning, formerly of JWT, told The New York Times, "People are still watching television, but they're spread out among hundreds of channels and the Internet. The one place …